This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: The authors deal with advertising from a strategic perspective. They begin with a broad look at what advertising is meant to do and then provide the reader with the keys to developing effective advertising and promotion campaigns. Readership: Marketing, advertising, or business undergraduates taking a second or third year module in advertising or marketing communications. Advertising management modules are usually core for advertising degree programmes and usually supplementary on marketing degree programmes. Also MBA and postgraduate students taking a module in advertising and marketing communications. N° de ref. de la librería
Sinopsis: Integrating theory with application and presenting numerous real-life examples, Strategic Advertising Management, Fourth Edition, offers a systematic look at advertising within a theoretical and strategic planning framework. Authors Larry Percy and Richard Rosenbaum-Elliott present an overview of "how advertising works," discuss what is required from a manager in order to develop an effective communication plan, and equip students with the skills necessary for successfully applying strategy to various processes in advertising. A Companion Website includes resources for students and instructors.
About the Author: Larry Percy is Visiting Professor at Copenhagen Business School and Luiss Business School, Rome, and International Consultant in Marketing Communications and Brand Strategy. Richard Rosenbaum-Elliot is Professor of Marketing and Consumer Research at the University of Bath School of Management, and Fellow of St Anne's College, Oxford.
Condición del libro: Used
Descripción Paperback. Estado de conservación: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. de la librería GOR005776629
Descripción Oxford University Press, USA, 2013. Estado de conservación: Very Good. 4th Edition. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. Nº de ref. de la librería GRP96461979
Descripción Oxford University Press, USA, 2013. Estado de conservación: Good. 4th Edition. Ships from the UK. Shows some signs of wear, and may have some markings on the inside. Nº de ref. de la librería GRP96899988
Descripción Oxford University Press. Estado de conservación: Good. Ex-library, so some stamps and wear, and may have sticker on cover, but in good overall condition. Nº de ref. de la librería Z1-C-067-01238
Descripción Oxford University Press 2012-05-16, 2012. Paperback. Estado de conservación: Very Good. 4. 0199605580 Very Good Condition - May show some limited signs of wear and may have a remainder mark. Pages and dust cover are intact and not marred by notes or highlighting. Tracking is not available for orders shipped outside of the United States. **Heavier books will require additional postage for International**. Nº de ref. de la librería OHE17-PB39-VG-0199605580
Descripción Estado de conservación: Fine. Used book. May have cover wear and markings inside. Please do not buy used items expecting new suppliments. CD's, Access codes, or other suppliments are not included. Nº de ref. de la librería 0199605580-LOCATION-45013
Descripción Oxford University Press, 2012. Estado de conservación: Used. 4th Edition. 4th Edition-BOOK CONDITION: Used books will have varying degrees of wear, highlighting, and notations. Access codes & supplemental materials may not be included. Inventory is subject to prior sale. SHIPPING: Only Standard shipping to PO Boxes. We are not able to ship to APO/FPOs or Internationally. Orders are shipped from Illinois. Nº de ref. de la librería 5588521U2
Descripción Estado de conservación: Very Good. In good condition and ready for quick shipment to any US location by an experienced and reliable seller. CDs and Access codes may not be included as is the case with most used books. Thanks for shopping with us!. Nº de ref. de la librería 526015
Descripción Oxford University Press, 2012. Estado de conservación: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Nº de ref. de la librería 0199605580-2-4
Descripción Oxford University Press, 2012. Paperback. Estado de conservación: Used: Good. Nº de ref. de la librería SKU8730195