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Stop Ther Presses: The Crisis and Litigation PR Desk Reference - Bullet-proofing Brands and Protecting Reputations in an Age of Peril {SECOND EDITION}

Levick, Esq., Richard S. And Larry Smith {Authors} with Jack Trout {Forward By}

6 valoraciones por Goodreads
ISBN 10: 0975998528 / ISBN 13: 9780975998526
Editorial: Watershed Press, Washington, D. C., 2007
Condición: Fine Encuadernación de tapa dura
Librería: Glued To The Tube Books (Minneapolis, MN, Estados Unidos de America)

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"STOP THE PRESSES is an indispensable resource for companies, countries, and their counselors who refuse to be the playthings of an uncontrolled media and the adversaries who seek to manipulate it. Since it was first published in 2004, this lively and authoritative book, rich with anecdote and practical guidance, has been a valued tool for decision-makers throughout the world. This second edition, with a preface by brand guru Jack Trout, provides new and practical insights into the events and developments-from blogs and boardroom imbroglios, to data security breaches and SOX compliance-that have transformed high-stakes communications since the book was first published. The updated STOP THE PRESSES is an indispensable tool for surviving in the post-Enron amphitheater." This book has 233 pages. The book is a SIGNED copy from the author, Richard S. Levick. N° de ref. de la librería 057952

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Título: Stop Ther Presses: The Crisis and Litigation...

Editorial: Watershed Press, Washington, D. C.

Año de publicación: 2007

Encuadernación: Hard Cover

Condición del libro:Fine

Condición de la sobrecubierta: Fine

Ejemplar firmado: Signed by Author

Edición: Second Editiion

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STOP THE PRESSES: THE CRISIS AND LITIGATION PR DESK REFERENCE is a communications survival manual for the Internet Age. With over 50,000 copies in print, the second edition of this acclaimed book is a must-read for C-Suites, legal counsel, and communications specialists. Updated text includes fresh material covering the online media that are now so decisive for brand and reputation management, along with extensive discussion of recent industry crises, from product recalls to data security breaches. STOP THE PRESSES defines the best communications practices for corporations, countries, and high-profile individuals facing trials by fire in the Court of Public Opinion. Here are the dos and don'ts of crisis planning and media relations-print and broadcast as well as blogs and other online media-with in-depth analyses of cross-border issues, SEC investigations, law firm crises, product liability, antitrust, health care, and more. STOP THE PRESSES now includes an insightful preface by legendary brand guru Jack Trout.

About the Author:

Richard S. Levick, Esq. is President and CEO of Levick Strategic Communications, protecting brands and reputations during the highest-stakes global crises and litigation. The firm has won numerous communications awards, including Crisis Firm of the Year. A regular commentator on television, Mr. Levick was named to the PRNEWS Hall of Fame for lifetime achievement. Larry Smith is Senior Vice President of Levick Strategic Communications and a respected marketing and crisis management counselor serving corporations, professional firms, and high-profile individuals. His other books include the highly acclaimed INSIDE/OUTSIDE: HOW BUSINESSES BUY LEGAL SERVICES(American Lawyer Media, 2001).

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