Imagen del editor
Título: Spreadsheet Modeling and Applications: ...
Editorial: Cengage Learning
Año de publicación: 2004
Condición del libro: New
Brand new! Please provide a physical shipping address. N° de ref. de la librería 9780534380328
Sinopsis: Chris Albright and Wayne Winston have brought their hallmark teach-by-example approach to the undergraduate spreadsheet modeling course. Renowned for their other successful texts in operations research/management science, Winston and Albright successfully show how spreadsheets are used in real life to model and analyze real business problems. By modeling problems using spreadsheets from the outset, SPREADSHEET MODELING AND APPLICATIONS prepares future managers for the types of problems they will encounter on the job. Real cases throughout the text further cement this book's status as the most relevant of its kind on the market. This text is also accompanied by Palisade Corporation's professional spreadsheet add-ins, DecisionTools Suite.
Biografía del autor:
S. Christian Albright received his B.S. degree in mathematics from Stanford in 1968 and his Ph.D. in operations research from Stanford in 1972. Since then, he has been teaching in the Operations and Decision Technologies Department in the Kelley School of Business at Indiana University. He has taught courses in management science, computer simulation, and statistics to all levels of business students: undergraduates, MBAs, and doctoral students. Albright has published over twenty articles in leading operations research journals in the area of applied probability, and he has authored other successful South-Western titles, including: DATA ANALYSIS AND DECISION MAKING, DATA ANALYSIS FOR MANAGERS, PRACTICAL MANAGEMENT SCIENCE, and SPREADSHEET MODELING AND APPLICATIONS. His current interest is in spreadsheet modeling, including development of VBA applications in Excel. For more information about his books, please visit www.kelley.iu.edu/albrightbooks.
Wayne L. Winston is Professor of Operations and Decision Technologies in the Kelley School of Business at Indiana University, where he has taught since 1975. Wayne received his B.S. degree in Mathematics from MIT and his Ph.D. degree in Operations Research from Yale. He has written the successful textbooks OPERATIONS RESEARCH: APPLICATIONS AND ALGORITHMS, MATHEMATICAL PROGRAMMING: APPLICATIONS AND ALGORITHMS, SIMULATION MODELING WITH @RISK, PRATICAL MANAGEMENT SCIENCE, DATA ANALYSIS FOR MANAGERS, SPREADSHEET MODELING AND APPLICATIONS, AND FINANCIAL MODELS USING SIMULATION AND OPTIMIZATION. Wayne has published over 20 articles in leading journals and has won many teaching awards, including the school-wide MBA award four times. His current interest is in showing how spreadsheet models can be used to solve business problems in all disciplines, particularly in finance and marketing.
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