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Sports for Sale : Television, Money, and the Fans

Klatell, David A. And Norman Marcus

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ISBN 10: 0195038363 / ISBN 13: 9780195038361
Editorial: Oxford University Press, New York, NY, U.S.A., 1988
Condición: Fine Encuadernación de tapa dura
Librería: Glued To The Tube Books (Minneapolis, MN, Estados Unidos de America)

Librería en AbeBooks desde: 13 de noviembre de 2002

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"In this colorful, fact-filled account of televised sports, David Klatell and Norman Marcus explore this and numerous other connections between sports, television, money, and the fans, civering the emergence of major cable sports networks, the dramatic growth of corporate marketing campaigns, and the vast impact that TV has had on sports, both for good and ill." This book has 252 pages. The book is a SIGNED copyt from the author, David A. Klatell. N° de ref. de la librería 062270

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Detalles bibliográficos

Título: Sports for Sale : Television, Money, and the...

Editorial: Oxford University Press, New York, NY, U.S.A.

Año de publicación: 1988

Encuadernación: Hard Cover

Condición del libro:Fine

Condición de la sobrecubierta: Fine

Ejemplar firmado: Signed by Author

Edición: First Printing

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Book by Klatell David A Marcus Norman

Reseña del editor:

This detailed history of the growth of televised sports in America offers an inside look at how sports are packaged and sold for viewer consumption. It describes how television can manipulate sporting events (Alpine skiing, for example, was once taped so that the winning skier was the last competitor to appear, a device intended to keep the viewer watching until the final commercial), and how network executives manufacture events to compete against real events signed by competing networks. The text includes an examination of the careers of major American broadcasting figures, details of the most innovative and popular shows, and concludes with predictions for the future of sportscasting made by network and cable executives.

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