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Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-Tech)

Dietrich, Gini

Editorial: Que Publishing, 2014
ISBN 10: 078974886X / ISBN 13: 9780789748867
Nuevos / Soft cover / Cantidad: > 20
Librería: Palexbooks (Sanford, NC, Estados Unidos de America)
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Título: Spin Sucks: Communication and Reputation ...

Editorial: Que Publishing

Año de publicación: 2014

Encuadernación: Soft cover

Condición del libro: New


Brand new! Please provide a physical shipping address. N° de ref. de la librería 9780789748867

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Valoración del libro brindada por GoodReads:
4,27 valoración promedio
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Unleash Your Secret Weapon for Restoring Trust: Open, Honest Communications!


Most PR books tell you how to ?spin? your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically?and truly earn the trust of your customers, stakeholders, investors, and communities.


Top PR thought leader and blogger Gini Dietrich runs the number one PR blog in the world,, where she shares cutting-edge tips and tools for effective, ethical communications. Now, she?s integrated all she?s learned into a complete, actionable guide for every business leader who understands there are new rules to communications, but don?t know what to do. No matter what your organization does, Dietrich will help you:

  • Share your story more powerfully?without sex, extortion, or ?truth-stretching?
  • Humanize your organization, even if you don?t have outsized personalities
  • Tell the truth, using the best techniques honed by centuries of storytellers
  • Overcome whisper campaigns, anonymous attackers, and trolls
  • Create fresh, honest content that?s compelling to both humans and Google
  • Systematically prepare yourself to engage more successfully online
  • Clarify and close gaps between your message and your customer?s perception
  • Celebrate your brand ambassadors
  • Master seven steps for handling online criticism, and transforming critics into fans
  • Keep others from stealing your great content
  • Learn actionable lessons from others? successes (and failures)
  • Develop more positive, productive agency (or client) relationships
  • Converge paid, owned, earned, and shared media?and get more value from all of them



Most PR books tell you how to ?spin? your organization?s message. Let?s face it: people are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, transparently, and authentically? and thereby regain the trust of customers, prospects, stakeholders, investors, and communities.


Top public relations thought leader and blogger Gini Dietrich already attracts more than 60,000 professionals per month to her blog ? and its most popular posts have been case studies, tips, and tools for transparent and ethical communications. Now, she?s integrated all she?s learned into a complete and actionable guide for every PR and corporate communications pro. You?ll learn how to:

  • Tell your story effectively -- without sex, extortion, or even stretching the truth
  • Integrate transparency and honesty into the fresh content that Google now demands
  • Overcome whisper campaigns, anonymous attackers, media manipulators, and trolls
  • Discover why there?s a gap between your brand message and your customer?s perception, and create a specific, customized action plan for fixing it
  • Work with your customers to consistently tell your brand?s story, day after day
  • Prepare yourself to engage successfully, celebrate your brand ambassadors, and turn critics into fans
  • Learn from remarkable case studies: both successes and failures

Dietrich concludes by showing PR and communications agencies how to use these techniques to support their own businesses, and overcome the ?shoemaker?s children? syndrome, in which they?re so busy attending to clients that they never address their own communications needs.


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Librería: Palexbooks
Dirección: Sanford, NC, Estados Unidos de America

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Descripción de la librería: Established in 2010, Palexbooks is a US-based distributer of textbooks from major publishing houses such as Pearson Education, McGraw-Hill, and Harper Collins.