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Título: Spin Sucks: Communication and Reputation ...
Editorial: Que Publishing
Año de publicación: 2014
Encuadernación: Soft cover
Condición del libro: New
Brand new! Please provide a physical shipping address. N° de ref. de la librería 9780789748867
Unleash Your Secret Weapon for Restoring Trust: Open, Honest Communications!
Most PR books tell you how to ?spin? your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically?and truly earn the trust of your customers, stakeholders, investors, and communities.
Top PR thought leader and blogger Gini Dietrich runs the number one PR blog in the world, spinsucks.com, where she shares cutting-edge tips and tools for effective, ethical communications. Now, she?s integrated all she?s learned into a complete, actionable guide for every business leader who understands there are new rules to communications, but don?t know what to do. No matter what your organization does, Dietrich will help you:
Most PR books tell you how to ?spin? your organization?s message. Let?s face it: people are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, transparently, and authentically? and thereby regain the trust of customers, prospects, stakeholders, investors, and communities.
Top public relations thought leader and blogger Gini Dietrich already attracts more than 60,000 professionals per month to her spinsucks.com blog ? and its most popular posts have been case studies, tips, and tools for transparent and ethical communications. Now, she?s integrated all she?s learned into a complete and actionable guide for every PR and corporate communications pro. You?ll learn how to:
Dietrich concludes by showing PR and communications agencies how to use these techniques to support their own businesses, and overcome the ?shoemaker?s children? syndrome, in which they?re so busy attending to clients that they never address their own communications needs.
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