Small Data: The Tiny Clues That Uncover Huge Trends

Lindstrom, Martin; Heath, Chip [Foreword]

Editorial: St. Martin's Press, 2016
ISBN 10: 1250080681 / ISBN 13: 9781250080684
Usado / Softcover / Cantidad disponible: 0
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Descripción:

Paperback Advanced Reading Copy. Paperback Plain cover pre-release first-edition. Artwork black and white, some artwork and images might be missing. Copy not final and there may be typos. N° de ref. de la librería

Sobre este título:

Valoración del libro brindada por Goodreads:
3,72 valoración promedio
(1.371 valoraciones)

Sinopsis: Small data:the tiny clues that uncover huge trends editado por

Críticas: Martin s best book to date, a personal, intuitive, powerful way to look at making an impact with your work. Seth Godin, author, "Purple Cow""

"Martin Lindstrom channels cutting-edge forensics to reveal the dichotomy between data and wisdom. If you love 'Bones' and 'CSI, ' this book is your kind of candy." Paco Underhill, author, "Why We Buy"

Martin s best book to date. A personal, intuitive, powerful way to look at making an impact with your work. Seth Godin, author, "Purple Cow""

"In today s business environment, Big Data inspires religious levels of devotion and Martin Lindstrom is an atheist. In sum, Big Data has problems and Martin is successful at showing how Small Data is essential to overcoming them." from the foreword by Chip Heath

"Martin Lindstrom channels cutting-edge forensics to reveal the dichotomy between data and wisdom. If you love 'Bones' and 'CSI, ' this book is your kind of candy." Paco Underhill, author, "Why We Buy"

Martin s best book to date. A personal, intuitive, powerful way to look at making an impact with your work. Seth Godin, author, "Purple Cow"

"Although the data explored in this book may be small, their implications for human behavior are considerable, making them invaluable for anyone wishing to better understand the factors that spur purchase decisions." Robert Cialdini, author of "Influence""

"Lindstrom's uncanny ability to detect and decipher seemingly unrelated clues will inspire reporters and detectives as well as companies looking for ways to develop new products and ideas." "Kirkus"

"In today s business environment, Big Data inspires religious levels of devotion and Martin Lindstrom is an atheist. In sum, Big Data has problems and Martin is successful at showing how Small Data is essential to overcoming them." from the foreword by Chip Heath

"Martin Lindstrom channels cutting-edge forensics to reveal the dichotomy between data and wisdom. If you love 'Bones' and 'CSI, ' this book is your kind of candy." Paco Underhill, author, "Why We Buy"

Martin s best book to date. A personal, intuitive, powerful way to look at making an impact with your work. Seth Godin, author, "Purple Cow"

"Although the data explored in this book may be small, their implications for human behavior are considerable, making them invaluable for anyone wishing to better understand the factors that spur purchase decisions." Robert Cialdini, author of "Influence""

*Named one of the "Most Important Books of 2016" by Inc.*

*A Forbes 2016 "Must Read Business Book"*

*Named a "Book Retailers Should Read in 2016" by Shelf Awareness*

"Lindstrom's uncanny ability to detect and decipher seemingly unrelated clues will inspire reporters and detectives as well as companies looking for ways to develop new products and ideas." "Kirkus"

"In today s business environment, Big Data inspires religious levels of devotion and Martin Lindstrom is an atheist. In sum, Big Data has problems and Martin is successful at showing how Small Data is essential to overcoming them." from the foreword by Chip Heath

"Martin Lindstrom channels cutting-edge forensics to reveal the dichotomy between data and wisdom. If you love 'Bones' and 'CSI, ' this book is your kind of candy." Paco Underhill, author, "Why We Buy"

Martin s best book to date. A personal, intuitive, powerful way to look at making an impact with your work. Seth Godin, author, "Purple Cow"

"Although the data explored in this book may be small, their implications for human behavior are considerable, making them invaluable for anyone wishing to better understand the factors that spur purchase decisions." Robert Cialdini, author of "Influence"

Interesting reflections about enduring human difference in an increasingly homogenised world. --Andrew Hill, The Financial Times"

*A "New York Times" bestseller*

*Named one of the "Most Important Books of 2016" by Inc.*

*A Forbes 2016 "Must Read Business Book"*

*Named a "Book Retailers Should Read in 2016" by Shelf Awareness*

"Lindstrom's uncanny ability to detect and decipher seemingly unrelated clues will inspire reporters and detectives as well as companies looking for ways to develop new products and ideas." "Kirkus"

"In today s business environment, Big Data inspires religious levels of devotion and Martin Lindstrom is an atheist. In sum, Big Data has problems and Martin is successful at showing how Small Data is essential to overcoming them." from the foreword by Chip Heath

"Martin Lindstrom channels cutting-edge forensics to reveal the dichotomy between data and wisdom. If you love 'Bones' and 'CSI, ' this book is your kind of candy." Paco Underhill, author, "Why We Buy"

Martin s best book to date. A personal, intuitive, powerful way to look at making an impact with your work. Seth Godin, author, "Purple Cow"

"Although the data explored in this book may be small, their implications for human behavior are considerable, making them invaluable for anyone wishing to better understand the factors that spur purchase decisions." Robert Cialdini, author of "Influence"

Interesting reflections about enduring human difference in an increasingly homogenised world. --Andrew Hill, The Financial Times"

*A New York Times bestseller*

*Named one of the "Best Business Books of 2016" by strategy + business*

*Named one of the "Most Important Books of 2016" by Inc.*

*A Forbes 2016 "Must Read Business Book"*

*Named a "Book Retailers Should Read in 2016" by Shelf Awareness*

"Lindstrom's uncanny ability to detect and decipher seemingly unrelated clues will inspire reporters and detectives as well as companies looking for ways to develop new products and ideas." --Kirkus

"In today's business environment, Big Data inspires religious levels of devotion and Martin Lindstrom is an atheist. ... In sum, Big Data has problems and Martin is successful at showing how Small Data is essential to overcoming them." --from the foreword by Chip Heath

"Martin Lindstrom channels cutting-edge forensics to reveal the dichotomy between data and wisdom. If you love 'Bones' and 'CSI, ' this book is your kind of candy." --Paco Underhill, author, Why We Buy

"Martin's best book to date. A personal, intuitive, powerful way to look at making an impact with your work." --Seth Godin, author, Purple Cow

"Although the data explored in this book may be small, their implications for human behavior are considerable, making them invaluable for anyone wishing to better understand the factors that spur purchase decisions." --Robert Cialdini, author of Influence

"Interesting reflections about enduring human difference in an increasingly homogenised world."--Andrew Hill, The Financial Times

"Sobre este título" puede pertenecer a otra edición de este libro.

Detalles bibliográficos

Título: Small Data: The Tiny Clues That Uncover Huge...
Editorial: St. Martin's Press
Año de publicación: 2016
Encuadernación: Softcover
Condición del libro: Used: Very Good

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Descripción St. Martin's Press, 2016. Condición: Good. Shows some signs of wear, and may have some markings on the inside. Nº de ref. del artículo: GRP84761118

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Descripción St. Martin's Press, 2016. Condición: Good. Former Library book. Shows some signs of wear, and may have some markings on the inside. Nº de ref. del artículo: GRP91395510

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