Very Good: Cover and pages show some wear from reading and storage. May have light creases on the cover and binding. N° de ref. de la librería
Sinopsis: The small business marketing experts at Demandforce help owners kick off their online strategy
Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The Small Business Online Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing customers coming back. Author Annie Tsai shows you how to refocus just a small percentage of an offline marketing budget and create exponential return for your business.
With the proliferation of social media and the consumer voice on the web, small business owners need to take a deliberate approach to leveraging this new marketing channel to effectively convert online conversations into offline sales. The Small Business Online Marketing Handbook shows you how.
From the Inside Flap:
Small business owners know how difficult it can be to compete with major corporations' advertising schemes. You may not have expendable funds and marketing experts at your disposal, but you too can tap into the opportunities of online marketing. With the advent of social media and Internet-based communication, the value of an online presence is undeniable, but where should small business owners begin?
Popular blogger and Chief Customer Officer for Demandforce, Annie Tsai tackles that question with spot interviews and hands-on advice from resident experts at Demandforce. The Small Business Online Marketing Handbook explains the landscape of the online marketing world and teaches small business owners how to effectively use email, social, online, and network marketing to attract customers and establish brand loyalty.
Even a small restructuring of your traditional marketing budget to incorporate online marketing can increase your profits and encourage customer word of mouth both online and offline. Tsai outlines the techniques of successful online marketing through an easily digestible, four-step formula that includes creating a realistic online marketing foundation, determining which online venues enhance customer experiences with your product or service, rewarding tech-savvy customers who become your biggest online advocates, and consistently reexamining your marketing plan to remain competitive as the market shifts. After explaining why an online presence is vital for a successful small business, The Small Business Online Marketing Handbook describes how to:
With practical advice from experts and relatable vignettes to guide you through every step of shifting into online marketing, The Small Business Online Marketing Handbook imparts the tricks of the trade that will keep your small business competitive.
Título: The Small Business Online Marketing Handbook...
Condición del libro: VERY GOOD
Descripción Wiley, 2013. Estado de conservación: Very Good. 1st Edition. Great condition for a used book! Minimal wear. Nº de ref. de la librería GRP93329863
Descripción Wiley, 2013. Estado de conservación: Good. 1st Edition. Ships from Reno, NV. Former Library book. Shows some signs of wear, and may have some markings on the inside. Nº de ref. de la librería GRP95102657
Descripción Wiley. Hardcover. Estado de conservación: VERY GOOD. Very Good copy, cover and pages show some wear from reading and storage. Binding may have light creases. Lots of life left in these pages. Nº de ref. de la librería 2701172930
Descripción Wiley. Hardcover. Estado de conservación: GOOD. book was well loved but cared for. Possible ex-library copy with all the usual markings and stickers. Some light textual notes, highlighting and underling. Nº de ref. de la librería 2785860601
Descripción Estado de conservación: Good. This item is in good condition. All pages and covers are readable. There are no stains or tears. Dust jacket is present if applicable. May contain small amounts of writing and/or highlighting. Spine and cover may show signs of wear. May not contain supplementary items such as CD's or DVD's. We ship within 1 business day. Nº de ref. de la librería 34FCWF001WMF
Descripción Wiley, 2013. Estado de conservación: Very Good. 1st Edition. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. Nº de ref. de la librería GRP89125353
Descripción Wiley, 2013. Hardcover. Estado de conservación: Used: Like New. Ships Out Tomorrow!. Nº de ref. de la librería 160622026
Descripción Wiley, 2014. Hardcover. Estado de conservación: New. International Edition. 192pp. Book cover and ISBN different from US edition. Territorial Restrictions maybe printed on the book. This is an international edition. Nº de ref. de la librería 327835
Descripción Wiley. Hardcover. Estado de conservación: New. 1118615387. Nº de ref. de la librería HBM-37495
Descripción Wiley. Hardcover. Estado de conservación: New. 1118615387 May have light shelf wear, unread, new. Please view our store policies for all shipping and condition grades, thank you. Nº de ref. de la librería SKU087355