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Signs Of Opportunity: How Lamar Advertising grew into the biggest billboard business in America

Dan Marin

5 valoraciones por Goodreads
ISBN 10: 0925417610 / ISBN 13: 9780925417619
Editorial: Acadian House Publishing, 2008
Usado Condición: Good
Librería: Better World Books Ltd (Dunfermline, Reino Unido)

Librería en AbeBooks desde: 13 de octubre de 2008

Cantidad: 1

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Descripción

Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. N° de ref. de la librería GRP89888696

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Detalles bibliográficos

Título: Signs Of Opportunity: How Lamar Advertising ...

Editorial: Acadian House Publishing

Año de publicación: 2008

Condición del libro:Good

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Sinopsis:

The business success story telling how Lamar Advertising grew from a tiny poster company into the biggest billboard business in the U.S. in terms of number of boards, with revenue of some $1.1 billion in 2006. Encountering numerous financial crises in its 100-year history (starting in Pensacola, Fla., in 1902), the company managed to get past the dangers and capitalize on the corresponding opportunities that usually accompany such crises.

About the Author:

DAN MARIN teaches business ethics and business strategy in the William W. and Catherine M. Rucks Department of Management at Louisiana State University in Baton Rouge. He came to LSU in 1984 as Director of the Masters of Business Administration program. Later he was an Associate Dean of LSU s E.J. Ourso College of Business Administration, before joining the Management Department. He holds a BA in English from Oberlin College in Ohio, a PhD in English from the University of Iowa, and an MBA from the University of South Carolina, where, for eight years, he taught in the Department of English. For four years he was training director for Columbia, S.C., newspapers. He has published fiction, nonfiction, poetic translation, literary criticism, scholarly articles about business theory and business communication, and, most recently, corporate histories. He and his wife, Ali, live in Baton Rouge. They have three daughters and three grandchildren.

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Better World Books generates funding for literacy charities through the sales of second-hand books. Our current partner charities are READ International,the National Literacy Trust, Room to Read, Scottish Book Trust (Registered Charities no. 1128534, no. 1116260, no.1125803, SC027669), and the National Adult Literacy Agency. Much of our stock is ex-library due to our close relationships with UK libraries. We offer a service that helps them keep their unwanted books out of landfill. All ex-library books will be marked as such in their individual listings. 99% of orders are dispatched within 24 hours and we offer a 100% money back guarantee if you are not completely satisfied.

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