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Service Management: Operations, Strategy, and Information Technology {THIRD EDITION}

Fitzsimmons, James A. And Mona J. Fitzsimmons

ISBN 10: 007231267X / ISBN 13: 9780072312676
Editorial: McGraw-Hill Book Company, Inc., New York, New York, U.S.A., 2001
Condición: Very Good Encuadernación de tapa dura
Librería: Glued To The Tube Books (Minneapolis, MN, Estados Unidos de America)

Librería en AbeBooks desde: 13 de noviembre de 2002

Cantidad: 1
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Descripción

"Illustrating lessons through current examples, the authors address the need for continuous improvement in quality and productivity in the service industry, in addition to providing extensive coverage of global operations. They successfully demonstrate how crucial functional areas of an organization such as marketing, strategic issues, supply chain issues, operations, technology, and human behavior impact effective service management." This book has 646 pages and is illustrated throughout. The book has NO internal markings whatsoever. PLEASE NOTE! THE BOOK COMES WITHOUT THE CD-ROM. N° de ref. de la librería 022901

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Detalles bibliográficos

Título: Service Management: Operations, Strategy, ...

Editorial: McGraw-Hill Book Company, Inc., New York, New York, U.S.A.

Año de publicación: 2001

Encuadernación: Hard Cover

Condición del libro:Very Good

Condición de la sobrecubierta: No Jacket

Edición: Third Edition {First Printing}

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Sinopsis:

Designed for courses in service management, service operations management, or operations management. This book looks at services and the economy, the service concept and competitive strategy, and managing service operations.

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