Item may show signs of shelf wear. Pages may include limited notes and highlighting. Includes supplemental or companion materials if applicable. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. N° de ref. de la librería
Sinopsis: How to design and market services to create outstanding customer experiences
Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. If you have two coffee shops right next to each other, and each sell the exact same coffee at the exact same price, service design is what makes you walk into one and not the other. Maybe one plays music and the other doesn't. Maybe one takes credit cards and the other is cash only. Maybe you like the layout of one over the other, or one has more comfortable seating. Maybe the staff at one is friendlier, or draws fun shapes on the top of their lattes. All of these nuances relate to service design.
This Is Service Design Thinking combines the knowledge of twenty-three international authors and even more online contributors from the global service design community and is divided into three sections:
At the end, a one-page "Customer Journey Canvas" is included, which can be used to quickly sketch any service on a single sheet of paper—capturing different stakeholder concerns: e.g. customers, front-line staff and management.
From the Back Cover:
This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside. The boundaries between products and services are blurring and it is time for a different way of thinking: This is service design thinking.
A set of 23 international authors and even more online contributors from the global service design community invested their knowledge, experience and passion together to create this book. It introduces service design thinking in manner accessible to beginners and students, it broadens the knowledge and can act as a resource for experienced design professionals. Besides an introduction to service design thinking through five basic principles, a selection of individual perspectives demonstrate the similarities and differences between various disciplines involved in the design of services. Additionally, the book outlines an iterative design process and showcases 25 adaptable service design tools, exemplifying the practice of service design with five international case studies. The book concludes with an insight into the current state of service design research and sets service design thinking in a philosophical context.
Título: This is Service Design Thinking: Basics, ...
Año de publicación: 2012
Condición del libro: Good
Descripción Estado de conservación: Good. This is a paper back book. The pages have normal wear. We ship Monday-Saturday and respond to inquries within 24 hours. Nº de ref. de la librería 3O6C9I005ETD
Descripción Wiley. PAPERBACK. Estado de conservación: Good. 1118156307 Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Nº de ref. de la librería Z1118156307Z3
Descripción Wiley, 2012. Paperback. Estado de conservación: Good. Item may show signs of shelf wear. Pages may include limited notes and highlighting. Includes supplemental or companion materials if applicable. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Nº de ref. de la librería mon0000127812
Descripción John Wiley & Sons, Inc., Hoboken, NJ, 2011. Very Good+ paperback. Light shelfwear to exterior includes rubbing, bumping to edges and corners. Pages, text and images are clean and bright. Overall a very good copy. 373 pp. Nº de ref. de la librería 2036494
Descripción Estado de conservación: New. New Book. Nº de ref. de la librería 1118156307SBK
Descripción Wiley 1/11/2012, 2012. Paperback or Softback. Estado de conservación: New. This Is Service Design Thinking: Basics, Tools, Cases. Book. Nº de ref. de la librería BBS-9781118156308
Descripción John Wiley and Sons. Estado de conservación: New. Brand New. Nº de ref. de la librería 1118156307
Descripción John Wiley & Sons Canada, Limited, 2011. Soft cover. Estado de conservación: Very Good. Large, softcover volume. Black cover with illustrations and bold white lettering. Binding is tight and strong. Pages are clean and unmarked. Stylized pages with illustrations, diagrams throughout. Nº de ref. de la librería Fred5-2584
Descripción Wiley, 2012. Paperback. Estado de conservación: New. Never used!. Nº de ref. de la librería 1118156307
Descripción Wiley. PAPERBACK. Estado de conservación: Very Good. 1118156307 Little edge wear. Nº de ref. de la librería Z1118156307Z2