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Selling Themselves : The Emergence of Canadian Advertising

Johnston, Russell

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ISBN 10: 0802044956 / ISBN 13: 9780802044952
Editorial: University of Toronto Press, 2001
Condición: As New Encuadernación de tapa dura
Librería: Alexandria's Library (Unionville, ON, Canada)

Librería en AbeBooks desde: 17 de mayo de 2001

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Dark grey cloth in unclipped dust jacket. Signed by author on title-page. 355 pages including Appendix, Notes, Bibliography and Index. Some b/w illustrations. Size: 8vo - over 7¾" - 9¾" tall. N° de ref. de la librería 034077

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Título: Selling Themselves : The Emergence of ...

Editorial: University of Toronto Press

Año de publicación: 2001

Encuadernación: Hard Cover

Condición del libro:As New

Condición de la sobrecubierta: As New

Ejemplar firmado: Signed by Author

Edición: 1st Edition.

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From its origins in the Victorian era as a marginal and somewhat shady enterprise, the advertising trade in Canada changed radically after the turn of the century - rising quickly to a position of influence and respectability. In this book, Russell Johnston tells the story of the people who made it so.

Johnston's setting is the dynamic intersection of business and culture during the early decades of the twentieth century. During this period, he argues, magazines and newspapers grew increasingly dependent on sales of advertising space, and this precipitated a widespread restructuring of the publishing industry. Ultimately, this affected the range and content of Canadian periodicals, setting the parameters for a newly invigorated, though still fragile, Canadian magazine industry. Johnston charts this process by exploring the lives, goals and ideas of a new breed of solicitor, the ad agent, and shows how agencies began to draw on the disciplines of psychology and economics to promote their products, thus initiating the modern market research industry.

The only thorough analysis of the forces shaping advertising in Canada prior to 1930, this study documents the emergence in Canada of a key component of the modern culture of consumption.

About the Author:

Russell Johnston is Assistant Professor, Department of Communications, Popular Culture & Film, Brock University.

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