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The Secrets Of Major FMCG Brands In India (Paperback)

Varun Kesavan

ISBN 10: 6135767410 / ISBN 13: 9786135767414
Editorial: LAP Lambert Academic Publishing, 2018
Nuevos Condición: New Encuadernación de tapa blanda
Librería: Book Depository hard to find (London, Reino Unido)

Librería en AbeBooks desde: 14 de junio de 2016 Valoración librería Valoración 4 estrellas

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Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Indian consumer segment is broadly segregated into urban and rural markets, and is attracting marketers from across the world. The sector comprises of a huge middle class, relatively large affluent class and a small economically disadvantaged class, with spending anticipated to more than double by 2025. India stood first among all nations in the global consumer confidence index with a score of 133 points for the quarter ending September 2016. Further, in the discretionary spending category, 68 per cent respondents from India indicated the next 12 months as being good to buy, thus ensuring once again that India leads the global top 10 countries for this parameter during the quarter. India s robust economic growth and rising household incomes are expected to increase consumer spending to US$ 3.6 trillion by 2020. The maximum consumer spending is likely to occur in food, housing, consumer durables, and transport and communication sectors. The report further stated that India s share of global consumption would expand more than twice to 5.8 per cent by 2020. On the whole this book mainly emphasizes on the secrets of major FMCG companies brands in India. N° de ref. de la librería LIE9786135767414

Detalles bibliográficos

Título: The Secrets Of Major FMCG Brands In India (...

Editorial: LAP Lambert Academic Publishing

Año de publicación: 2018

Encuadernación: Paperback

Condición del libro: New

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Indian consumer segment is broadly segregated into urban and rural markets, and is attracting marketers from across the world. The sector comprises of a huge middle class, relatively large affluent class and a small economically disadvantaged class, with spending anticipated to more than double by 2025. India stood first among all nations in the global consumer confidence index with a score of 133 points for the quarter ending September 2016. Further, in the discretionary spending category, 68 per cent respondents from India indicated the next 12 months as being good to buy, thus ensuring once again that India leads the global top 10 countries for this parameter during the quarter. India’s robust economic growth and rising household incomes are expected to increase consumer spending to US$ 3.6 trillion by 2020. The maximum consumer spending is likely to occur in food, housing, consumer durables, and transport and communication sectors. The report further stated that India's share of global consumption would expand more than twice to 5.8 per cent by 2020. On the whole this book mainly emphasizes on the secrets of major FMCG companies brands in India.

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Given the scarce nature of many of the books offered by this store, Orders usually ship within 5-15 business days. Domestic Shipments are sent by Royal Mail, and International by Priority Airmail. We are happy to accept returns within 30 days of receipt. Please contact the seller directly if you wish to return an order.


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