ISBN 10: 074945704X / ISBN 13: 9780749457044
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Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: This well-established book covers all the stages of creating and implementing innovative and successful sales promotions for competitive advantage, including off-the-shelf offers, joint promotions, price promotions, premium promotions, and prize promotions. The fifth edition explores the use of new media such as SMS, MMS, interactive TV, and web-based advertising. Each chapter features a new interactive self-study question-and-feedback section. Includes 63 case studies. N° de ref. de la librería

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Sinopsis:

Sales promotion is one of the most powerful weapons available to sales and marketing staff, and is used more than any other type of marketing- because it works. Almost 60% of sonsumers regularly take advantage of some form of sales promotion each month.
Packed with practical examples as well as new and updated case studies, the fifth edition details new developments in sales promotion, exploring the ways in which it can be used in conjunction with new media such as interactive TV, web-based advertising and mobile marketing. Sale Promotion also highlight the tried and tested mnethods that companies use to stay ahead, revealing the winning offers that gain new customers and keep existing ones happy. Topics covered include: sales promotion and the customer; the purpose of sales promotion; what sales promotion can do; how to use different techniques, including joint promotions and of-the-shelf offers; how to be creativem how to use suppliers, how to implement a promotion; marketing accountability and research and international sales promotions.
This edition of Sales Promotion is a core text for ISP diploma, and the author has utilized graduate feedback to make the fifth edition relevant to students- each chapter features an interactive self-study question-and-feedback section- while still maintaining it as a potent tool for the practitioner. Whether your company is a small start-up or an international business, Sales Promotion is essential for all those who want to get ahead and stay ahead of their competitors, even during difficult economic climates.

About the Author:

Roddy Mullin is both a qualified engineer and marketer. He has been a consultant for sales and marketing for the past two decades, and his business aim is to "make people make money." He is a joint CEO of Go Lead Limited which offers distance leaning "How to Lead" courses from www.helmsmanship.co.uk. He is a Vice President of the Central London branch of the CIM, a Court Assistan of the Worshipful Company of Marketors and an examiner for the insititute of Sales Promotion diploma. He is a member of the tast force for marketing in the UK, and has also written and co-authored several other books, including The Handbook of Field Marketing, Direct Marketing and Value for Money Marketing (all published by Kogan Page).

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1.

Mullin, Roddy
ISBN 10: 074945704X ISBN 13: 9780749457044
Usado Paperback Cantidad: 1
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WorldofBooks
(Goring-By-Sea, WS, Reino Unido)
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Descripción Paperback. Estado de conservación: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. de la librería GOR005338754

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Mullin, Roddy, Cummins, Julian
Editorial: Kogan Page (2010)
ISBN 10: 074945704X ISBN 13: 9780749457044
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Massivebooks
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Descripción Kogan Page, 2010. Paperback. Estado de conservación: Acceptable. Previously may have been exposed to water (some marks remain but is usable) Acceptable items may shows sign of prior usage, pages stained or discoloured from the outside. Covers/corners and spine may be worn/bent, may contain stickers/stamps or previous owners name (May contain gift note). For detailed description please contact seller. Nº de ref. de la librería mon0001338175

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Cummins, Julian and Mullin, Roddy
Editorial: Kogan Page (2010)
ISBN 10: 074945704X ISBN 13: 9780749457044
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Descripción Kogan Page, 2010. Paperback. Estado de conservación: Used; Good. Nº de ref. de la librería 2407068

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Roddy Mullin
Editorial: Kogan Page Limited/Viva Books (2010)
ISBN 10: 074945704X ISBN 13: 9780749457044
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Descripción Kogan Page Limited/Viva Books, 2010. Softcover. Estado de conservación: New. First edition. Sales promotion is a one of the most powerful weapons available to sales and marketing staff, and used more than any other type of marketing ? because it works. Almost 60 per cent of consumers regularly take advantage of some form of sales promotion each month. ? Sales promotion and the customer ? The purpose of sales promotion ? What sales promotion can do ? How to use different techniques, including joint promotions, price promotions, premium promotions and off-the-shelf offers ? How to be creative ? How to use suppliers ? How to implement a promotion ? Marketing accountability and research ? International sales promotions This edition of Sales Promotion is a core text for the ISP diploma, and the author has utilized graduate feedback to make the fifth edition relevant to students ? each chapter features an interactive self-study question-and-feedback section ? whilst maintaining it as a potent tool for the practitioner. Whether your company is a small start-up or an international business, Sales Promotion is essential for all those who want to get ahead and stay ahead of their competitors, even during difficult economic climates. Contents: List of case studies ? Introduction ? Part I: Starting with the customer ? The business and marketing purpose behind sales promotion ? What sales promotions can do ? How to use promotions ? How to be creative ? How to use suppliers ? How to implement a promotion ? Self-regulation and the law ? Marketing accountability and research ? Part II: Off-the shelf offers ? Joint promotions ? Price promotions ? Premium promotions ? Prize promotions ? International sales promotion Printed Pages: 260. Nº de ref. de la librería 55142

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5.

Roddy Mullin
Editorial: Kogan Page Limited/Viva Books (2010)
ISBN 10: 074945704X ISBN 13: 9780749457044
Nuevos Softcover Primera edición Cantidad: > 20
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A - Z Books
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Descripción Kogan Page Limited/Viva Books, 2010. Softcover. Estado de conservación: New. First edition. Sales promotion is a one of the most powerful weapons available to sales and marketing staff, and used more than any other type of marketing â€" because it works. Almost 60 per cent of consumers regularly take advantage of some form of sales promotion each month. • Sales promotion and the customer • The purpose of sales promotion • What sales promotion can do • How to use different techniques, including joint promotions, price promotions, premium promotions and off-the-shelf offers • How to be creative • How to use suppliers • How to implement a promotion • Marketing accountability and research • International sales promotions This edition of Sales Promotion is a core text for the ISP diploma, and the author has utilized graduate feedback to make the fifth edition relevant to students â€" each chapter features an interactive self-study question-and-feedback section â€" whilst maintaining it as a potent tool for the practitioner. Whether your company is a small start-up or an international business, Sales Promotion is essential for all those who want to get ahead and stay ahead of their competitors, even during difficult economic climates. Contents: List of case studies • Introduction • Part I: Starting with the customer • The business and marketing purpose behind sales promotion • What sales promotions can do • How to use promotions • How to be creative • How to use suppliers • How to implement a promotion • Self-regulation and the law • Marketing accountability and research • Part II: Off-the shelf offers • Joint promotions • Price promotions • Premium promotions • Prize promotions • International sales promotion Printed Pages: 260. Nº de ref. de la librería 55142

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Mullin, Roddy
Editorial: Kogan Page
ISBN 10: 074945704X ISBN 13: 9780749457044
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Descripción Kogan Page. PAPERBACK. Estado de conservación: Fine. 074945704X *LIKE NEW* Ships Same Day or Next!. Nº de ref. de la librería SWATI21FI861011

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Mullin Roddy
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Descripción Kogan Page Limited. Estado de conservación: New. pp. 280. Nº de ref. de la librería 5347691

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Mullin, Roddy
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Descripción Kogan Page. PAPERBACK. Estado de conservación: New. 074945704X *BRAND NEW* Ships Same Day or Next!. Nº de ref. de la librería SWATI2122649225

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Roddy Mullin
Editorial: Kogan Page (2010)
ISBN 10: 074945704X ISBN 13: 9780749457044
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Descripción Kogan Page, 2010. Paperback. Estado de conservación: Used: Good. Nº de ref. de la librería SONG074945704X

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Roddy Mullin
Editorial: Kogan Page 2010-05-28 (2010)
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Descripción Kogan Page 2010-05-28, 2010. Paperback. Estado de conservación: good. Fifth Edition. 074945704X. Nº de ref. de la librería 672170

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