A SPORTSMAN'S LIFE

Perkins, Leigh

ISBN 10: 0871137577 / ISBN 13: 9780871137579
Editorial: Atlantic Monthly Press, 1999
Usado Condición: As New Encuadernación de tapa dura
Librería: Stella & Rose's Books, PBFA (Tintern, MON, Reino Unido)

Librería en AbeBooks desde: 19 de noviembre de 1998

Cantidad: 1

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Descripción

1st 1999. 'As new' condition in an 'as new' dustwrapper. How the author built the Orvis company, the fly fishing and bird hunting outfitter. B/w photos. [S]. N° de ref. de la librería 572620

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Detalles bibliográficos

Título: A SPORTSMAN'S LIFE

Editorial: Atlantic Monthly Press

Año de publicación: 1999

Encuadernación: Hardback

Condición del libro:As New

Condición de la sobrecubierta: As New

Edición: First edition..

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Sinopsis:

The sportsman who turned the failing Orvis company around in 1965 chronicles three decades of transforming his passion for hunting and fishing into a financial gold mine. 75,000 first printing. Tour.

Review:

In A Sportsman's Life, Leigh Perkins tells a vivid and passionate story about how he turned Orvis into one of the country's most noted fly-fishing and sporting companies. A pioneer in the mail-order business, Perkins boosted sales of the Manchester, Vermont, company from $500,000 annually to nearly $200 million. Perkins believes he succeeded by building a superior product and selling "a lifestyle" in his catalogs--an appreciation of fishing, bird hunting, and country living. "We found not just a niche but an identity," he writes. "It was an exciting place to work." Perkins said he was never afraid of trying something new. Long before the concept became standard, for example, he traded mailing lists with competitors. He also grew Orvis by launching fishing and hunting schools, expanding into women's clothing, involving customers through an Orvis newsletter, offering odd items like bean bags for dogs, and turning out high-quality fly rods and reels.

Perkins, who recently retired, lived the life he sold. Orvis united his love of sales with his love of the outdoors. The book is packed with gripping adventure tales about fly fishing for bonefish off the Florida Keys, hiking the backcountry of New Zealand, Argentina, and Mexico, encountering bear in Alaska and tiger in India, and once almost getting poisoned to death in Africa. He even includes chapters on his favorite bird-hunting dogs and his efforts to protect open space. Written with Geoffrey Norman, the book should appeal to both business and outdoors types. --Dan Ring

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Established in 1991, we are a family-run business consisting of two shops: Stella Books at Monmouth Road, Tintern, Monmouthshire, NP16 6SE, UK, www.stellabooks.com and Rose's Books at 14 Broad Street, Hay-On-Wye, Hereford, HR3 5DB, UK. www.rosesbooks.com

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