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Routledge Handbook of Sports Marketing (Hardcover)

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ISBN 10: 1138823511 / ISBN 13: 9781138823518
Nuevos Condición: New Encuadernación de tapa dura
Librería: AussieBookSeller (SILVERWATER, NSW, Australia)

Librería en AbeBooks desde: 22 de junio de 2007

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Descripción

Hardcover. Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thi.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 424 pages. 0.861. N° de ref. de la librería 9781138823518

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Detalles bibliográficos

Título: Routledge Handbook of Sports Marketing (...

Año de publicación: 2015

Encuadernación: Hardcover

Condición del libro:New

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Reseña del editor:

Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline.

Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections―brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development―and examines key topics such as:

  • consumer behaviour
  • marketing communications
  • strategic marketing
  • international marketing
  • experiential marketing
  • and marketing and digital media

Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.

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