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Routledge Handbook of Sports Marketing

Chadwick, Simon (Editor)/ Chanavat, Nicolas (Editor)/ Desbordes, Michel (Editor)

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ISBN 10: 1138823511 / ISBN 13: 9781138823518
Editorial: Routledge, 2015
Nuevos Condición: Brand New Encuadernación de tapa dura
Librería: Revaluation Books (Exeter, Reino Unido)

Librería en AbeBooks desde: 6 de enero de 2003

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407 pages. 9.75x7.00x1.25 inches. In Stock. N° de ref. de la librería __1138823511

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Título: Routledge Handbook of Sports Marketing

Editorial: Routledge

Año de publicación: 2015

Encuadernación: Hardcover

Condición del libro:Brand New

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Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline.

Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections―brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development―and examines key topics such as:

  • consumer behaviour
  • marketing communications
  • strategic marketing
  • international marketing
  • experiential marketing
  • and marketing and digital media

Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.

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Legal entity name: Edward Bowditch Ltd
Legal entity form: Limited company
Business correspondence address: Exstowe, Exton, Exeter, EX3 0PP
Company registration number: 04916632
VAT registration: GB834241546
Authorised representative: Mr. E. Bowditch

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