Ships from Reno, NV. Shows some signs of wear, and may have some markings on the inside. N° de ref. de la librería
Sinopsis: Right now, buyers are looking for your product or service. Are you making it easy for them to find you? To understand what you are selling? To buy from you? Or, are you irritating and disappointing them with your selling process?
Kristin Zhivago, the author of Rivers of Revenue:What to do when the money stops flowing, has spent the last 35 years helping business owners grow their companies. She has become an expert on customer buying processes. She has interviewed thousands of customers for her clients, and has found that customers trying to buy something are often ignored, inconvenienced, and irritated.
Rivers of Revenue will show you how to make it easy for people to buy from you. You'll learn how to find out what your buyers are looking for, how they look for it, the tradeoffs they're willing to make, the other approvers involved, the questions they'll ask during their buying process, and the level of performance they expect.
You'll learn how to reverse engineer a successful sale so you can "manufacture" sales in quantity.
After you have read about the sophisticated but simple interviewing techniques, the 5 Levels of Buyer Desire, and the 4 Categories of Buyer Scrutiny, you will have the tools you need to give your customers exactly what they want.
Kristin Zhivago demystifies marketing with this breakthrough book. It will forever change the way you market and sell your products and services. It will help you "get in the revenue flow"--and stay there.
From the Author: "I'm not stopping people from buying from me!" That's what most of us think.
When you consider your experiences as a customer, however, you see a different picture. Last time you bought a car, was it fun? Last time you tried to compare cellular phone plans, was it easy? Last time you called a company for an answer to a question, did a helpful human being answer the phone? Or, did you have to suffer through "press 1 for this, press 2 for that"--and you still didn’t get a good answer?
As I interview customers for clients, and help them improve their marketing strategy, methods, and messages, I routinely find that companies place barriers in front of the customer--even as he or she is standing there, money in hand, hoping to buy.
It could be an offhand comment a salesperson makes during a sales call. It could be some confusing copy on their website. It could be an inadequate product description--which is really quite common--or the way their pricing is structured.
Using the methods in this book, you will be able to identify and remove these barriers. More importantly, you will find out exactly what customers want from you, and how they want you to sell to them. You will find it easier to attract and help the people who can make the biggest contribution to your financial success.
Título: Rivers of Revenue: What to Do When the Money...
Editorial: Smokin' Donut Books
Año de publicación: 2004
Condición del libro: Good
Descripción Smokin' Donut Books, 2004. Estado de conservación: Good. 1st. Shows some signs of wear, and may have some markings on the inside. Nº de ref. de la librería GRP64658027
Descripción Bristol & Shipley Press. Hardcover. Estado de conservación: Very Good. Very good condition book with only light signs of previous use. Nº de ref. de la librería G0974917915I4N00
Descripción Smokin' Donut Books. Hardcover. Estado de conservación: GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, thatâ€™ll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included. Nº de ref. de la librería 2833475532
Descripción Smokin' Donut Books August 2004, 2004. Hardcover. Estado de conservación: Collectible - Very Good. Estado de la sobrecubierta: Good. First Edition. Book is clean and tight. A stated First Edition, second printing. Has minor shelf wear. Inscribed by the author on the first free page. Some has blacked out the person's name in the inscription. We put tracking on every shipment. Signed By Author. Nº de ref. de la librería 12504
Descripción Smokin' Donut Books, 2004. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería M0974917915
Descripción Smokin' Donut Books, 2004. Hardcover. Estado de conservación: Used: Very Good. Very good condition very lightly read hardback book with dustjacket,gift inscription inside otherwise very clean no highlighting,underlining or notes. Nº de ref. de la librería MR18D95
Descripción Smokin' Donut Books 2004-08, 2004. Hardcover. Estado de conservación: good. 0974917915. Nº de ref. de la librería 601332
Descripción Smokin' Donut Books, 2004. Hardcover. Estado de conservación: Very Good. Great condition with minimal wear, aging, or shelf wear. Nº de ref. de la librería P020974917915
Descripción Smokin' Donut Books, 2004. Hardcover. Estado de conservación: Brand New. 1st edition. 336 pages. 9.00x6.00x1.30 inches. In Stock. Nº de ref. de la librería 0974917915
Descripción Smokin' Donut Books, 2004. Hardcover. Estado de conservación: Like New. Almost new condition. Nº de ref. de la librería P010974917915