Reinventing Branding Via Co-Creation & Innovation: Sustainable branding in the digital world: Amalgamating social media and strategic marketing for brand innovation

ISBN 10: 3659197858 / ISBN 13: 9783659197857
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Reinventing Branding Via Co-Creation & Innovation: Sustainable branding in the digital world: Amalgamating social media and strategic marketing for brand innovation. N° de ref. de la librería

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Sinopsis: Ground-breaking transitions have sparked diversification and the naissance of new platforms. The case of the media industry is not any different with the latest fashion being social media. Despite the short life cycle of social media, the cadence in which it has attained high esteem is no short of a continuous and worthy tribute. Having amassed an abundant base of faithful and loyal followers or consumers, as regarded by media companies, it has broadened possibilities for media companies within the realms of marketing, branding or building customer relationships. Nevertheless, companies face challenges within the areas of consumer engagement and providing a strong value proposition to consumers. This script analyzes this dilemma and illustrates how it is advantageous to incorporate consumers in the production of content so as to understand and satisfy their needs better. It is also found that the incorporation of consumers in the offer development process can lead to innovation and possibly, exercise blue ocean strategies.

Biografía del autor: Holding a Masters degree in Media Management from the Royal Institute of Technology (KTH), Stockholm, Sweden, Sarmad became a media enthusiast and is fascinated about how it can be leveraged strategically and tactically by companies. He also has a passion for marketing, branding, communications & the evolving social space.

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Título: Reinventing Branding Via Co-Creation & ...



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Sarmad Saleem Gul
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Descripción LAP Lambert Academic Publishing, 2012. PAP. Estado de conservación: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. de la librería LQ-9783659197857

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Saleem Gul, Sarmad
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Descripción LAP Lambert Academic Publishing, 2012. Estado de conservación: New. This item is printed on demand for shipment within 3 working days. Nº de ref. de la librería KP9783659197857

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Descripción LAP Lambert Academic Publishing, 2012. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. de la librería IQ-9783659197857

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Descripción LAP Lambert Academic Publishing, Germany, 2012. Paperback. Estado de conservación: New. Aufl.. 218 x 150 mm. Language: English . Brand New Book ***** Print on Demand *****.Ground-breaking transitions have sparked diversification and the naissance of new platforms. The case of the media industry is not any different with the latest fashion being social media. Despite the short life cycle of social media, the cadence in which it has attained high esteem is no short of a continuous and worthy tribute. Having amassed an abundant base of faithful and loyal followers or consumers, as regarded by media companies, it has broadened possibilities for media companies within the realms of marketing, branding or building customer relationships. Nevertheless, companies face challenges within the areas of consumer engagement and providing a strong value proposition to consumers. This script analyzes this dilemma and illustrates how it is advantageous to incorporate consumers in the production of content so as to understand and satisfy their needs better. It is also found that the incorporation of consumers in the offer development process can lead to innovation and possibly, exercise blue ocean strategies. Nº de ref. de la librería AAV9783659197857

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Descripción Paperback. Estado de conservación: New. 152mm x 8mm x 229mm. Paperback. Ground-breaking transitions have sparked diversification and the naissance of new platforms. The case of the media industry is not any different with the latest fash.Shipping may be from our UK, US or Australian warehouse depending on stock availability. This item is printed on demand. 136 pages. 0.209. Nº de ref. de la librería 9783659197857

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Descripción LAP LAMBERT Academic Publishing. Paperback. Estado de conservación: New. Paperback. 136 pages. Dimensions: 8.6in. x 5.9in. x 0.4in.Ground-breaking transitions have sparked diversification and the naissance of new platforms. The case of the media industry is not any different with the latest fashion being social media. Despite the short life cycle of social media, the cadence in which it has attained high esteem is no short of a continuous and worthy tribute. Having amassed an abundant base of faithful and loyal followers or consumers, as regarded by media companies, it has broadened possibilities for media companies within the realms of marketing, branding or building customer relationships. Nevertheless, companies face challenges within the areas of consumer engagement and providing a strong value proposition to consumers. This script analyzes this dilemma and illustrates how it is advantageous to incorporate consumers in the production of content so as to understand and satisfy their needs better. It is also found that the incorporation of consumers in the offer development process can lead to innovation and possibly, exercise blue ocean strategies. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. de la librería 9783659197857

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Sarmad Saleem Gul
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Descripción LAP LAMBERT Academic Publishing, 2012. Paperback. Estado de conservación: Used: Good. This item is printed on demand. Nº de ref. de la librería SONG3659197858

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