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Reality in Advertising

Reeves, Rosser

70 valoraciones por Goodreads
ISBN 10: 0394442288 / ISBN 13: 9780394442280
Editorial: Knopf, 1961
Condición: Very Good Encuadernación de tapa dura
Librería: SELG Inc. Booksellers (New York, NY, Estados Unidos de America)

Librería en AbeBooks desde: 6 de octubre de 2005

Cantidad: 1

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Descripción

Hardcover with dust jacket. Clean and tight. No markings. Dust jacket is toned, has some edge wear, on small closed tear and a few tiny chips. Later printing. A classic from the Mad Men era. Ships in a box. Fast shipping from NYC!. N° de ref. de la librería 081620153

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Detalles bibliográficos

Título: Reality in Advertising

Editorial: Knopf

Año de publicación: 1961

Encuadernación: Hardcover

Condición del libro:Very Good

Condición de la sobrecubierta: Good

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Sinopsis:

Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now

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