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The Real Coke - The Real Story

Oliver, Thomas

59 valoraciones por Goodreads
ISBN 10: 0241118956 / ISBN 13: 9780241118955
Editorial: Elm Tree Books/Hamish Hamilton, Ltd., London, England, United Kingdom, 1896
Condición: Fine Encuadernación de tapa dura
Librería: Glued To The Tube Books (Minneapolis, MN, Estados Unidos de America)

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"This book chronicles the boldest experiment in marketing history, recounting in dramatic detail the behind-the-scenes that led to the change, and the corporate intrigue and thousands of hours and millions of dollars spent on testing the 'surest move ever made.' It tells how an advertising campaign from the competitive Pepsi scared otherwise bold men; and how a public outcry and Pepsi's insistence that new Coke tasted more like Pepsi forced Coca Cola to reintroduce old Coke, thius ending up with two formulas on the market." This book has 195 pages. PLEASE NOTE!!!! This copy is of the British imprint, from Elm Tree Books, NOT the much more common American imprint from Random House, Inc. N° de ref. de la librería 033277

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Detalles bibliográficos

Título: The Real Coke - The Real Story

Editorial: Elm Tree Books/Hamish Hamilton, Ltd., London, England, United Kingdom

Año de publicación: 1896

Encuadernación: Hard Cover

Condición del libro:Fine

Condición de la sobrecubierta: Fine

Edición: First Thus

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