The Real Coke - The Real Story

Descripción

"This book chronicles the boldest experiment in marketing history, recounting in dramatic detail the behind-the-scenes that led to the change, and the corporate intrigue and thousands of hours and millions of dollars spent on testing the 'surest move ever made.' It tells how an advertising campaign from the competitive Pepsi scared otherwise bold men; and how a public outcry and Pepsi's insistence that new Coke tasted more like Pepsi forced Coca Cola to reintroduce old Coke, thius ending up with two formulas on the market." This book has 195 pages. PLEASE NOTE!!!! This copy is of the British imprint, from Elm Tree Books, NOT the much more common American imprint from Random House, Inc. N° de ref. del artículo 033277

Contactar al vendedor

Denunciar este artículo

Detalles bibliográficos