Acceptable condition. Book Acceptable. No dust jacket. Former Library book. Writing inside. N° de ref. de la librería
Sinopsis: Book by Alpern Barbara Bellman
Reseña del editor: Reaching Women is the condensed version of years of experience in reaching and motivating key audiences through marketing and advertising. Readers will learn why the womens market has become a potentially lucrative business opportunity for the health industry.Using examples of actual advertising messages targeting this segment, the book explores the primary concerns, qualities and issues that influence the female consumer relative to certain kinds of products and services, specifically in the healthcare field. Since women are a diverse group of interests, attitudes, values and lifestyles, understanding the nuances of marketing to women will help identify techniques and motivators that will affect the buying behavior of this unique segment. Reaching Women explores whether men can be effective in crafting messages targeted to women; how internal marketing programs can be valuable in establishing relationships with women; the value of research for different age-related groups and more. Reaching Women should be in every marketers library and should serve as the basis for any program or service that wants and needs to reach the primary buyer and influencer of health carethe woman as wife, mother, or caregiver.
Título: Reaching Women: The Way to Go in Marketing ...
Editorial: Foundation of the Amer College
Condición del libro: Fair
Descripción Foundation of the Amer College. Hardcover. Condición: GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, thatâ€™ll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included. Nº de ref. del artículo: 2810485960
Descripción Foundation of the Amer College. Condición: Very Good. . Nº de ref. del artículo: G11E-00326
Descripción Health Administration Press. Hardcover. Condición: Good. Light shelf wear and minimal interior marks. Nº de ref. del artículo: G0931028949I3N00
Descripción Foundation of the Amer College 1987-11-01, 1987. Hardcover. Condición: Good. 0931028949 Clean and unmarked text. Nº de ref. del artículo: 13-08-01-ET-17224-TRSH
Descripción Foundation of the Amer College, 1987. Hardcover. Condición: Used: Good. Nº de ref. del artículo: SONG0931028949
Descripción Pluribus Press Inc., Chicago, 1987. Hardcover. Condición: Fine. No Jacket. First Edition/First Printing. first edition/first printing book is tight with a few lines of yellow highlighting, minor rubbing to boards Size: 8vo - over 7¾" - 9¾" tall. Book. Nº de ref. del artículo: 013456
Descripción Pluribus Press, Inc., Chicago, IL, U.S.A., 1987. Hard Cover. Condición: Fine. No Jacket. First Printing. "This book provides insights-beyond the statistics-into the fascinating ans lucrative women's marlet. By understanding this potential, healthcare marketers should be able to reach and retain the female customer. By so doing, those who market healthcare to the women's audience will benefit not only from their own organizations but also provide an equal, if not greater, service to the female consumer in her role as gatekeeper and guardian of health for herself and her family." This book has 151 pages and in illustrated throughout. Nº de ref. del artículo: 042090
Descripción Foundation of the Amer College, 1987. Hardcover. Condición: Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Nº de ref. del artículo: 0931028949
Descripción Foundation of the Amer College, 1987. Condición: New. book. Nº de ref. del artículo: M0931028949