ISBN 10: 0415526523 / ISBN 13: 9780415526524
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Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: This fourth edition of 'Ratings Analysis' describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. N° de ref. de la librería

Sobre este título:

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Sinopsis:

This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research  in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information.

This updated edition covers:

  • International markets, reflecting the growth in audience research businesses with the expansion of advertising into new markets such as China.
  • Emerging technologies, reflecting the ever increasing ways to deliver advertising electronically and through new channels (social media, Hulu)
  • Illustrates applications of audience research in advertising, programming, financial analysis, and social policy;
  • Describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and
  • Discusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data.

Appropriate for all readers needing an in-depth understanding of audience research, including those working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics and policy makers as well as students of mass media.

About the Author:

James G. Webster is professor of communication studies at Northwestern University.

Patricia F. Phalen is associate professor of media and public affairs at George Washington University.

Lawrence W. Lichty is professor emeritus of media at Northwestern University

"Sobre este título" puede pertenecer a otra edición de este libro.

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1.

Webster, James G., Phalen, Patricia F., Lichty, Lawrence W.
Editorial: Routledge (2013)
ISBN 10: 0415526523 ISBN 13: 9780415526524
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Descripción Routledge, 2013. Paperback. Estado de conservación: Good. Nº de ref. de la librería mon0001604648

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ISBN 10: 0415526523 ISBN 13: 9780415526524
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Descripción TAYLOR. Estado de conservación: Good. Textbook only. May have some highlighting or writing inside. May have used stickers on front/back cover. Choose expedited shipping for faster delivery. Un. Nº de ref. de la librería UNTOS-F17-x-MRTS4450411

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Webster, James G., Phalen, Patricia F., Lichty, Lawrence W.
Editorial: Routledge (2013)
ISBN 10: 0415526523 ISBN 13: 9780415526524
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Descripción Routledge, 2013. Paperback. Estado de conservación: Good. Item may show signs of shelf wear. Pages may include limited notes and highlighting. Includes supplemental or companion materials if applicable. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Nº de ref. de la librería mon0000903783

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James G. Webster, Patricia F. Phalen, Lawrence W. Lichty
Editorial: Taylor and Francis 2013-11-01, New York (2013)
ISBN 10: 0415526523 ISBN 13: 9780415526524
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Descripción Taylor and Francis 2013-11-01, New York, 2013. paperback. Estado de conservación: New. Nº de ref. de la librería 9780415526524

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James G. Webster, Patricia F. Phalen, Lawrence W. Lichty
Editorial: Taylor Francis Ltd, United Kingdom (2013)
ISBN 10: 0415526523 ISBN 13: 9780415526524
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Descripción Taylor Francis Ltd, United Kingdom, 2013. Paperback. Estado de conservación: New. 4th New edition. Language: English . Brand New Book. This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information. This updated edition covers: International markets, reflecting the growth in audience research businesses with the expansion of advertising into new markets such as China. Emerging technologies, reflecting the ever increasing ways to deliver advertising electronically and through new channels (social media, Hulu) Illustrates applications of audience research in advertising, programming, financial analysis, and social policy;Describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; andDiscusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data. Appropriate for all readers needing an in-depth understanding of audience research, including those working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics and policy makers as well as students of mass media. Nº de ref. de la librería AA69780415526524

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James G. Webster, Patricia F. Phalen, Lawrence W. Lichty
Editorial: Taylor Francis Ltd, United Kingdom (2013)
ISBN 10: 0415526523 ISBN 13: 9780415526524
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The Book Depository US
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Descripción Taylor Francis Ltd, United Kingdom, 2013. Paperback. Estado de conservación: New. 4th New edition. Language: English . Brand New Book. This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information. This updated edition covers: International markets, reflecting the growth in audience research businesses with the expansion of advertising into new markets such as China. Emerging technologies, reflecting the ever increasing ways to deliver advertising electronically and through new channels (social media, Hulu) Illustrates applications of audience research in advertising, programming, financial analysis, and social policy;Describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; andDiscusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data. Appropriate for all readers needing an in-depth understanding of audience research, including those working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics and policy makers as well as students of mass media. Nº de ref. de la librería AA69780415526524

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Webster, James
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ISBN 10: 0415526523 ISBN 13: 9780415526524
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WEBSTER, JAMES G.; PHALEN, PATRICIA F.; LICHTY, LAWRENCE W.
Editorial: Routledge (2013)
ISBN 10: 0415526523 ISBN 13: 9780415526524
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Descripción Routledge, 2013. Paperback. Estado de conservación: NEW. 9780415526524 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Nº de ref. de la librería HTANDREE0405064

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Webster, James
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Descripción 2013. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería VT-9780415526524

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Webster, James G. (Northwestern University, USA)
Editorial: Routledge (2013)
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Descripción Routledge, 2013. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9780415526524

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