Public Relations Management

Jaishri Jethwaney, N.N. Sarkar

Editorial: Sterling Publishers Pvt.Ltd
ISBN 10: 8120746112 / ISBN 13: 9788120746114
Usado / Paperback / Cantidad: 0
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BRAND NEW, Public Relations Management, Jaishri Jethwaney, N.N. Sarkar, The current century has witnessed a tremendous spurt in media and technology, thus making the job of a PR practitioner more challenging, but at the same time interesting. Constant media exposure on matters - social, economic political and corporate - has resulted in people demanding more accountability from those who govern them and also those in the marketplace. The new age media has brought about a paradigm shift on the power of the pen. Is it the mainstream media or the citizen journalists and bloggers, who spare no time in expressing their views on everything under the sun? And this has made a definite difference to organisations, who have to be much more vigilant than before. Public Relations has come centre stage in lending advise on areas that did not traditionally fall in its purview, especially in care management, corporate governance and corporate social responsibility. Those who study and practice PR have to understand the dynamics of the changing media matrix and acquire skills on how to handle various media. It is hoped, the book will provide many new insights and hands-on-skills to both the students and young practitioners in pursuing their jobs more efficiently and vigorously. N° de ref. de la librería

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Sinopsis: The current century has witnessed a tremendous spurt in media and technology, thus making the job of a PR practitioner more challenging, but at the same time interesting. Constant media exposure on matters - social, economic political and corporate - has resulted in people demanding more accountability from those who govern them and also those in the marketplace. The new age media has brought about a paradigm shift on the power of the pen. Is it the mainstream media or the citizen journalists and bloggers, who spare no time in expressing their views on everything under the sun? And this has made a definite difference to organisations, who have to be much more vigilant than before. Public Relations has come centre stage in lending advise on areas that did not traditionally fall in its purview, especially in care management, corporate governance and corporate social responsibility. Those who study and practice PR have to understand the dynamics of the changing media matrix and acquire skills on how to handle various media. It is hoped, the book will provide many new insights and hands-on-skills to both the students and young practitioners in pursuing their jobs more efficiently and vigorously.

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Detalles bibliográficos

Título: Public Relations Management
Editorial: Sterling Publishers Pvt.Ltd
Encuadernación: Paperback
Condición del libro: new

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1.

Jaishri Jethwaney, N.N. Sarkar
Editorial: Sterling Publishers Pvt.Ltd
ISBN 10: 8120746112 ISBN 13: 9788120746114
Nuevos Paperback Cantidad: > 20
Librería
THE SAINT BOOKSTORE
(Southport, Reino Unido)
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Descripción Sterling Publishers Pvt.Ltd. Paperback. Estado de conservación: new. BRAND NEW, Public Relations Management, Jaishri Jethwaney, N.N. Sarkar, The current century has witnessed a tremendous spurt in media and technology, thus making the job of a PR practitioner more challenging, but at the same time interesting. Constant media exposure on matters - social, economic political and corporate - has resulted in people demanding more accountability from those who govern them and also those in the marketplace. The new age media has brought about a paradigm shift on the power of the pen. Is it the mainstream media or the citizen journalists and bloggers, who spare no time in expressing their views on everything under the sun? And this has made a definite difference to organisations, who have to be much more vigilant than before. Public Relations has come centre stage in lending advise on areas that did not traditionally fall in its purview, especially in care management, corporate governance and corporate social responsibility. Those who study and practice PR have to understand the dynamics of the changing media matrix and acquire skills on how to handle various media. It is hoped, the book will provide many new insights and hands-on-skills to both the students and young practitioners in pursuing their jobs more efficiently and vigorously. Nº de ref. de la librería B9788120746114

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Sarkar N.N. Jethwaney Jaishri
Editorial: Sterling Publishers Private Limited
ISBN 10: 8120746112 ISBN 13: 9788120746114
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Descripción Sterling Publishers Private Limited. Estado de conservación: New. pp. 320. Nº de ref. de la librería 8298759

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JAISHRI JETHWANEY, N N SARKAR
Editorial: Sterling Publishers Pvt Ltd (IND) (2009)
ISBN 10: 8120746112 ISBN 13: 9788120746114
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Herb Tandree Philosophy Books
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Descripción Sterling Publishers Pvt Ltd (IND), 2009. Paperback. Estado de conservación: NEW. 9788120746114 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Nº de ref. de la librería HTANDREE0531689

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Jaishri Jethwaney, N.N. Sarkar
Editorial: Sterling Publishers Pvt.Ltd, India (2009)
ISBN 10: 8120746112 ISBN 13: 9788120746114
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Descripción Sterling Publishers Pvt.Ltd, India, 2009. Paperback. Estado de conservación: New. Language: N/A. Brand New Book. Nº de ref. de la librería AAG9788120746114

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ISBN 10: 8120746112 ISBN 13: 9788120746114
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Descripción Estado de conservación: Good. Public Relations Management. Nº de ref. de la librería Grb0918671

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Jaishri Jethwaney; N.N. Sarkar
Editorial: Sterling Publishers Pvt.Ltd (2009)
ISBN 10: 8120746112 ISBN 13: 9788120746114
Nuevos Paperback Cantidad: 1
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Irish Booksellers
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Descripción Sterling Publishers Pvt.Ltd, 2009. Paperback. Estado de conservación: New. book. Nº de ref. de la librería M8120746112

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