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Public Relations Campaign Strategies: Planning for Implementation (2nd Edition)

Robert Kendall

6 valoraciones por Goodreads
ISBN 10: 0673996921 / ISBN 13: 9780673996923
Editorial: Harper Collins, 1995
Nuevos Condición: New Encuadernación de tapa dura
Librería: Palexbooks (Sanford, NC, Estados Unidos de America)

Librería en AbeBooks desde: 4 de enero de 2012

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Brand new! Please provide a physical shipping address. N° de ref. de la librería 9780673996923

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Detalles bibliográficos

Título: Public Relations Campaign Strategies: ...

Editorial: Harper Collins

Año de publicación: 1995

Encuadernación: Hardcover

Condición del libro:New

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Sinopsis:

Kendall’s how-to guide delivers a theory laden step-by-step approach to public relations.  The text is layered with real, relevant examples of public relations in action. Checklists, illustrations, and diagrams accompany directives and take the reader through the process of research, adaptation, implementation, and evaluation. Public Relations Campaign Strategies, 2nd Edition emphasizes the application of building socially responsible relationships through public relations. The book is intended for professionals or intermediate to advanced students of public relations.  

From the Back Cover:

Offering a 'how-to' approach to planning the public relations campaign, Public Relations Campaign Strategies emphasizes building socially responsible relationships, rather than the 'communications campaigns' emphasized by most other text. Based on a fundamental problem-solving model, the text includes the latest research on the 'Scientific Method' and a broadened treatment of strategy planning, including a checklist of terminology developed by the Public Relations Society of America (PRSA) Accreditation Board.

"Sobre este título" puede pertenecer a otra edición de este libro.

Descripción de la librería

Established in 2010, Palexbooks is a US-based distributer of textbooks from major publishing houses such as Pearson Education, McGraw-Hill, and Harper Collins.

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