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Problems And Prospects Of Retail Marketing

R. L. Panigrahy

ISBN 10: 8183569153 / ISBN 13: 9788183569156
Editorial: Discovery Publishing, 2011
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Contents 1 Rural Retailing in India An Overview 2 Retail Marketing in India The Emerging Issues and Challenges 3 Retailing Industry in India 4 Organized and Unorganized Retail Sector and Customer Preferene in India 5 Problems and Prospects of Retail Marketing of Agricultural Products 6 Emerging Retail Industry for Economic Development 7 Attitude and Preference of Customer Towards Buying Fast moving Goods in Puducherry 8 Performance of Cadburys Bournvita in Comparisn to its Competitors in Twin Cities f Bhubaneswar and Cuttack A Case Study 9 Information Technology in Retail Management 10 Supply and Demand Forecast of the Bhutan Tourism 11 Customer Relationship ManagementThe book contains eleven articles of research on retail marketing like rural retailing urban retailing organized retailing unorganized retailing customer relationship management customer satisfaction applications of information technology in retailing Indian retail industry trends and developments of retail industry prospects and opportunities of retail industry foreign direct investment in retail industry employment in retail industry case studies of specific products of retail industry on specific consumer products role of retail industry for economic growth of a country etc by eminent authors academicians researchers from different institutions andor research project offices of repute from academic and professional institutions from the faculties of management economic and commerce 160 pp. N° de ref. de la librería 93979

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Título: Problems And Prospects Of Retail Marketing

Editorial: Discovery Publishing

Año de publicación: 2011

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