25.0 x 21.0cms 288pp 1000 b/w & colour illusts very good hardback with decorated boards (no dustwrapper as issued) This book explores the ways creatives interpret their clients'' briefs propiose new ideas to familiar problems rework established brands and reinvent existing products. It identifies the 18 generic problems common to all areas of communication.

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Detalles bibliogr�ficos

T�tulo: Problem Solved: A Primer In Design & Communication
Editor: Phaidon New York 2002
Fecha de publicaci�n: 2002
Idioma: Ingl�s
ISBN 10: 0714841749
ISBN 13: 9780714841748
Encuadernaci�n: Encuadernaci�n de tapa dura

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Sinopsis

Designers and advertisers continually have to interpret design briefs, produce new solutions to familiar problems and work to keep their clients' brands high in the public consciousness. This highly informative guide brings together for the first time discussions and case studies that illustrate the working methods of major advertising and graphic design firms. Each chapter explores a different theme of problem solving, and concludes with a case study to illustrate a particular solution in detail. Themes include producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired brand, communicating essential facts in a culture of information overload, keeping a brand young and trendy, dealing sensitively with propaganda, the use of shock tactics, and word-based advertising in a world over-run with images and sound-bites. Examples featured are taken from classic and contemporary international advertising. Designers and agencies whose work is discussed in the book include Chermayeff and Geismar, Saatchi and Saatchi, BMP, Minale Tattersfield, Derek Birdsall, Niklaus Troxler, Bob Gill, Wieslaw Walkuski, Makoto Saito, Paul Fishlock and Pentagram.

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Michael Johnson is Creative Director of johnson banks, which was voted most creative consultancy in Britain in 1999. He is Chairman of Education for British Design and Art Direction (D&AD) and lectures regularly on design theory and practice.

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We stock books about art, design, fashion, heritage/history and gender/sexuality, specialising in books about Australian, Asian & Pacific arts, crafts design and cultural history. Since we are committed to marginalised and innovative social and cultural practices, we are more likely to have books on women artists or dissident life than coffee-table books on iconic figures. This shop is in Sydney's legendary Kings Cross area, which has provided alternatives to this country's normalcy and suburbia for the last 80 years. Colloquially known as 'The Cross', this name signifies Antipodean bohemia, streetgangs and a world-famous red light district etc. THE CROSS Art + Books is a foundation member of The Bookdealers Guild (NSW).

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Oliver Stephen Pty Ltd
33 Roslyn Street, Kings CRoss, NSW, 2011, Australia

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