Principles of Services Marketing (Paperback)

ISBN 10: 0077152344 / ISBN 13: 9780077152345
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Sinopsis: Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout to reflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis on emerging and global economies, it's been restructured to give clearer focus on key issues of efficiency, accessibility and customer experience. This authoritative text develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. Key Features: opening vignettes introduce a chapter's key themes with short examples that present topics in familiar, everyday scenarios students can relate to; longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding; 'In Practice' vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers; 'Thinking Around the Subject' boxes examine the operational challenges of putting theory in to practice; 'Summary & links to other chapters' reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject; and expanded coverage of key topics such as service dominant logic, services capes and the use of social media explore the latest theory and practice. It reflects the importance of marketing for public services and not-for-profit organizations. It includes new chapters on service systems and the experiential aspects of service consumption.

About the Author: Adrian Palmer is Professor of Marketing at ESC Rennes, France, a Grand Ecole which has been listed in the Financials Times rankings of the World's Top 50 schools for Masters in Management programmes.

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Título: Principles of Services Marketing (Paperback)
Condición del libro: New

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PALMER, Adrian
Editorial: McGraw Hill (2014)
ISBN 10: 0077152344 ISBN 13: 9780077152345
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Descripción McGraw Hill, 2014. Paperback. Estado de conservación: New. Seventh Revised Edition. A brand new book. Nº de ref. de la librería 4003238

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ISBN 10: 0077152344 ISBN 13: 9780077152345
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Descripción Estado de conservación: New. Bookseller Inventory # ST0077152344. Nº de ref. de la librería ST0077152344

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Palmer, Professor Adrian
Editorial: McGraw-Hill Education (2014)
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Descripción McGraw-Hill Education, 2014. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería GB-9780077152345

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Descripción Estado de conservación: New. Nº de ref. de la librería 19114536-n

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Descripción McGraw-Hill Education 2014-01-16, Maidenhead, Berkshire, 2014. paperback. Estado de conservación: New. Nº de ref. de la librería 9780077152345

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Adrian Palmer
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Descripción McGraw-Hill Education - Europe, United States, 2014. Paperback. Estado de conservación: New. 7th edition. Language: English . Brand New Book. Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout to reflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis on emerging and global economies, it s been restructured to give clearer focus on key issues of efficiency, accessibility and customer experience. This authoritative text develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. Key Features: opening vignettes introduce a chapter s key themes with short examples that present topics in familiar, everyday scenarios students can relate to; longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding; In Practice vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers; Thinking Around the Subject boxes examine the operational challenges of putting theory in to practice; Summary links to other chapters reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject; and expanded coverage of key topics such as service dominant logic, services capes and the use of social media explore the latest theory and practice. It reflects the importance of marketing for public services and not-for-profit organizations. It includes new chapters on service systems and the experiential aspects of service consumption. Nº de ref. de la librería AA39780077152345

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Adrian Palmer
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ISBN 10: 0077152344 ISBN 13: 9780077152345
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The Book Depository US
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Descripción McGraw-Hill Education - Europe, United States, 2014. Paperback. Estado de conservación: New. 7th edition. Language: English . Brand New Book. Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout to reflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis on emerging and global economies, it s been restructured to give clearer focus on key issues of efficiency, accessibility and customer experience. This authoritative text develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. Key Features: opening vignettes introduce a chapter s key themes with short examples that present topics in familiar, everyday scenarios students can relate to; longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding; In Practice vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers; Thinking Around the Subject boxes examine the operational challenges of putting theory in to practice; Summary links to other chapters reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject; and expanded coverage of key topics such as service dominant logic, services capes and the use of social media explore the latest theory and practice. It reflects the importance of marketing for public services and not-for-profit organizations. It includes new chapters on service systems and the experiential aspects of service consumption. Nº de ref. de la librería AA39780077152345

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Adrian Palmer
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Descripción McGraw-Hill Higher Education. Paperback. Estado de conservación: New. New copy - Usually dispatched within 2 working days. Nº de ref. de la librería B9780077152345

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Palmer, Adrian
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Descripción McGraw-Hill Education - Europe, 2014. Estado de conservación: New. Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and not-for-profit organizations. It includes chapters on service systems and the experiential aspects of service consumption. Num Pages: 554 pages, illustrations. BIC Classification: KJS; KNS. Category: (G) General (US: Trade). Dimension: 262 x 194 x 21. Weight in Grams: 1036. . 2014. 7th Revised edition. Paperback. . . . . . Nº de ref. de la librería V9780077152345

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