Sinopsis
A Practical Approach to Value Pricing: A proven pricing system for accounting and bookkeeping firms We live in exciting times! Technology is moving at an incredible rate and automating much of what accountants and bookkeepers have traditionally done. And whilst that might be scary, it opens up many opportunities to add more value to clients. However, it is more critical than ever before to change our pricing models. As technology automates data entry and compliance work when we cling to the old-fashioned time-based method of pricing we will see significant downward pressure on price. Simply put, time-based billing is no longer sustainable. We must switch to value pricing. The trouble is, value pricing is hard. It s hard because value is subjective. And to make things worse, every client values things differently. To make the successful transition to value pricing we need a system. And that s what this book gives you. A 7-step formula you can use to price anything and get better results. Not only is this book highly practical, it is inspiring too. That s because it is backed up by dozens of stories from accountants and bookkeepers around the world explaining how they have made the transition to value pricing and the results they are getting. These stories are incredible and show you what is possible when we change our pricing model. This is what you will learn in this book: The problem with being cheap Busting the myths The 3 big mistakes Why today s opportunity is in the cloud It s good to be small Your 7-step formula to more profitable pricing and better results Why do we keep giving stuff away for free? What about clients that can t afford you? Here are what other people are saying about A Practical Approach to Value Pricing : As always Mark Wickersham cuts to the heart of the matter. In his latest book he gives an abundance of practical tips and methods for any accountant to employ in their search to be something different from the norm. The step-by-step approach Mark explains is not theory but taken from the real world where each of his ideas has been tested to produce the results he promises. If you re an accountant looking to deal with the challenges of a competitive world where audit work is increasingly done by computer then Mark s latest book not only is a must for your bookshelf it should be on the top of your reading pile too Peter Thomson, The UK s most prolific information product creator Imagine running an accounting practice, where you are compensated in direct correlation to the tremendous value you bring to your clients. Imagine no more! Wickersham s newest book walks you step-by-step to running a very profitable accounting practice. If you are serious about moving your practice into the future, this is a must read book! Mike Michalowicz, Author of Profit First and Co-Founder of Profit First Professionals By blending inspiring stories with detailed guidance, this brilliant book provides accountants everywhere with a blueprint for pricing success Steve Pipe, Author of The world s most inspiring accountants Awesome. From the moment you open this book you get that it s a great book from a great, unassuming guy. Mark s impact on the accounting profession is already huge. This book takes it massively higher. It s a book to get, to read, to act on and to cherish. It changes lives......maybe even yours. Paul Dunn, Regarded by many as the Godfather of Business Development for Accounting firms and now co-founder and Chairman of B1G1: Business for Good The book is jam packed with simple yet powerful business ideas; simple ideas that really work for entrepreneurs.
Acerca del autor
The most sought after profit improvement expert Mark Wickersham Chartered Accountant, public speaker and #1 best-selling author is known as the most sought after profit improvement expert in the accounting community. He is famous for helping accounting firms double their profits in less than 18 months without having to work harder or do any uncomfortable marketing. Mark is passionate about this great accounting profession. He believes that we have the power to make a profound difference to the lives of our clients and in return accountants should be very richly rewarded. Unfortunately the reality is very different; benchmarking studies show over half of accounting firms are actually making a true economic loss. Mark wants to CHANGE that. Find out how YOU can make more money He is passionate about the accounting profession and helping accountants to become much more profitable. He believes every firm including you has the potential to double profits using the 7-step Fastest Way To Double Your Profits formula. He also strongly believes that the old business model (the way accountants are taught to run accounting firms) is not only commercially stupid, but UNETHICAL. We owe it to our clients to change our focus. This is something Mark learned the hard way. Don t make the same BIG mistake Mark made Mark started his own accounting firm in 1996 and made dozens of stupid mistakes in the first 2 years. Mistakes that had disastrous consequences on his profits and cash balances. But in November 1999 all that changed. With help from Steve Pipe, Michael Gerber, Paul Dunn and Ron Baker he created the 7-step Fastest Way To Double Your Profits formula. Not only did this completely transform the profits of his own accounting firm (which enabled him to sell it in a management buy-out a few years later), it has helped 100s of UK Accounting firms. For example... Phil Bessant (a sole practitioner in Newport) recently wrote, Wow! I ve added over £100,000 to my fees (which will all be extra profit) in just a few short months by following the step-by-step advice and systems in Mark s Effective Pricing for Accountants programme. And it was so easy to do. And Phil Ellerby (a sole practitioner in Leeds) wrote, Mark s simple step-by-step guide... has increased my GRF by 400% in just 2 years, earning me over £220k. This 7-step formula is transforming accounting firms. Number 1 bestselling author Mark is also a widely published author on practice issues. In May 2011 his book, Effective Pricing for Accountants , was a number 1 Amazon bestseller. He has also co-authored Your Blueprint for a Better Tax Practice and Your Blueprint for a Better Accountancy Practice , both of which have been widely acclaimed. Mark has over 100 recommendations from accountants on LinkedIn; CONNECT with him on LinkedIn to get access to free resources Mark has created for accountants in practice.
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