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The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business

Wind, Yoram (Jerry) R.; Cook, Colin

154 valoraciones por Goodreads
ISBN 10: 0131877283 / ISBN 13: 9780131877283
Editorial: FT Press
Nuevos Condición: New Encuadernación de tapa blanda
Librería: BarristerBooks (Lawrence, KS, Estados Unidos de America)

Librería en AbeBooks desde: 14 de julio de 2008

Cantidad: 3

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0131877283 BRAND NEW W/FAST SHIPPING! This item is: The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business, 1st Ed., 2006, by Wind, Yoram (Jerry) R.^Cook, Colin; FORMAT: Paperback; ISBN: 9780131877283. Choose Expedited for fastest shipping! Our 98%+ rating proves our commitment! We cannot ship to PO Boxes/APO address. To avoid ordering the wrong item, please check your item's ISBN number!. N° de ref. de la librería P9780131877283

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Detalles bibliográficos

Título: The Power of Impossible Thinking: Transform ...

Editorial: FT Press

Encuadernación: PAPERBACK

Condición del libro:New

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Sinopsis:

50,000 copies sold, now in paperback... If you can think impossible thoughts, then you can do impossible things!!

  • The power of change: create new thinking for new solutions!
  • Includes a new introduction demonstrating the "power of impossible thinking," plus access to exclusive book summary and authors' interview at the book's companion Web site.

The Power of Impossible Thinking is about getting better at making sense of what's going on around you so you can make decisions that respond to reality, not inaccurate or obsolete models of the world. This bestseller reveals how mental models stand between you and the truth and how to transform them into your biggest advantage!  Learn how to develop new ways of seeing, when to change to a new model, how to swap amongst a portfolio of models, how to understand complex environments and how to do "mind R and D," improving models through constant experimentation.  Jerry Wind and Colin Crook review why it's so hard to change mental models and offer practical strategies for dismantling "hardened missile silos". Finally they show how to access models quickly through intuition, and assess the effectiveness of any mental model. Purchasers of this book gain access to audio summaries on a companion web site, along with a new half-hour interview with the authors.

Review:

The world you live in is all in your mind, according to Wharton Business School Professors Yoram Wind and Colin Crook. The Power of Impossible Thinking is a witty and lucid translation of neuroscience research about "mental models"--the deeply ingrained assumptions and images that shape our reality and influence opportunities for success and failure. "Our models are gated communities," say Crook and Wind, who offer a superb crash course on the power and limit of mental models.

The key questions: How do you know when an old model is worn out? How do you avoid "cognitive lock," filtering out information that conflicts with your model? How do you know a new model will live up to its hype? Many of the answers lie in "Mind R&D"--developing an inventory of new and old models and refining your intuition to fit your current reality. These engaging ideas are detailed with portraits of three impossible thinkers (Oprah Winfrey, Starbucks CEO Howard Schultz and Intel's Andy Grove) and vivid examples (The music industry vs. Napster, a French fry cancer scare, O-rings on the Challenger). Wind and Crook make such a brilliant case for new ways of seeing that readers may wish for more coaching to recognize the obsolete models that keep us from changing our minds. --Barbara Mackoff

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BarristerBooks.com is the Internet's largest independent legal bookstore, offering over 3,000 legal titles to attorneys, paralegals, pre-law and law students, and the general public. We offer law titles covering over 150 legal areas, from Admiralty Law to Zoning Law, and everything in between. We have been serving our customers with superior customer service since 1999.

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