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Poster Collection: Paradise Switzerland

Gavranic& Signer, Cynthia / David

ISBN 10: 3037782056 / ISBN 13: 9783037782057
Editorial: Lars Muller, 2010
Condición: As New Encuadernación de tapa blanda
Librería: Mr Pickwick's Fine Old Books (Katoomba, NSW, Australia)

Librería en AbeBooks desde: 16 de febrero de 2004

Cantidad: 1

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Text in German and English. Size: Octavo (standard book size). Text is in multiple languages. Text body is clean, and free from previous owner annotation, underlining and highlighting. Binding is tight, covers and spine fully intact. No foxing in this copy. Dust Jacket is in as new condition, apart from normal shop shelf wear - contains no tears or chips or other damage. Dust Jacket un-clipped. All edges clean, neat and free of foxing. Quantity Available: 1. Shipped Weight: Under 1 kilogram. Category: Art & Design; Switzerland; ISBN: . ISBN/EAN: 9783037782057. Pictures of this item not already displayed here available upon request. Inventory No: 26393. For further info on this title, click on the "Ask Bookseller a Question" button directly underneath this listing. We will reply within 24 hours. Otherwise you can order right now (inclusive of shipping options) from the "Add to Basket" button to the right. N° de ref. de la librería 26393

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Detalles bibliográficos

Título: Poster Collection: Paradise Switzerland

Editorial: Lars Muller

Año de publicación: 2010

Encuadernación: Softcover (Stiff Card)

Condición del libro:As New

Condición de la sobrecubierta: As New

Edición: First Edition.

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Whatever became of the myth of Switzerland? Is Switzerland really a beatific island,

or does this "paradise on Earth" betray fault lines? What is connoted by the name

"Switzerland"? As displayed in tourism posters, chocolate wrappers, milk cartons,

wristwatches, and banknotes, the Swiss image-world reflects the Zeitgeist, disclosing

projections and yearnings found throughout society. This publication brings together

exemplary advertisements dating from 1900 to the present to form a stimulating visual

dialogue. Explored first are the ways in which Switzerland

has appeared in advertising,

and secondly, how this land has been transformed into a cohesive image. Illuminated

in the context of image strategies and advertising

texts are a range of iconographic

types. Coming to light are clichs, images of native life and of foreignness, as well

as contradictions and fractures. Readers will encounter the multifaceted spectrum of

"Swissness" through approximately 90 posters by important designers and ad agencies

including Aebi und Partner, Otto Baumberger, Emil Cardiaux, Hans Falk, Walter

Herdeg, Herbert Leupin, Burkhard Mangold, Herbert Matter, Martin Peikert, Emil

Schulthess, Stalder und Suter, Niklaus Stoecklin, Ruf Lanz, Carlo Vivarelli, Weber,

Hodel, Schmid, and others.

About the Author:

Museum of Design Zurich was founded as a museum of applied arts in 1875. Its principal foci are design, visual communication, and architecture. With more than sixty thousand visitors every year, it is one of Zurich's most heavily visited museums.

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Mr Pickwick's occupies a large, 3-storey former Bank building in the heart of the Blue Mountains west of Sydney, Australia. We carry over 60,000 books in store, and cater to both the specialist collector trade as well as the general book trade in this region. Mr Pickwick's is one of the most comprehensive bookshops in Australia, and also operates an extensive Bookfinder service for its several thousand database clients.

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