Positioning strategy of service SME in foreign fragmented market: A case of UK company entrance into Russian language services market

ISBN 10: 3846581046 / ISBN 13: 9783846581049
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Positioning strategy of service SME in foreign fragmented market: A case of UK company entrance into Russian language services market. N° de ref. de la librería

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Sinopsis: This work is a combination of marketing analysis and business approaches based on actual market data and experience of Internet based UK company entering foreign markets. How to sustain growth and profitability of the business? What strategy to choose in order to win? How complex is B2B business model? Why service industries are so unique? How to make decision when resources are limited? These questions appear when a positioning strategy should be chosen. The main goal of this research is to propose a positioning strategy for the UK translation agency in highly fragmented Russian translations services market. The analysis is divided into three main parts: integrated approach based on Hooley?s six dimensions of differentiation, integrated approach based on Market-Attractiveness ? Business Position Matrix, and descriptive analysis of online positioning. The methodology used contains both quantitative and qualitative element due to very limited data availability and in an effort to increase reliability of the results obtained. Also descriptive analysis of online based businesses is provided. Additional data was collected through publications, newspaper articles and experts? opinions.

Biografía del autor: Started career when I was 14. Finished HSE in Russia, LSE (both BSc in Economics)and University of Nottingham (MSc in International Business). Had experience in PwC, banking and investment industries (SFPI). Now developing website of business practices and working in a well-known international company as a digital marketing expert, brand manager.

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Título: Positioning strategy of service SME in ...



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Lutsenko, Elena
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ISBN 10: 3846581046 ISBN 13: 9783846581049
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Descripción LAP Lambert Academic Publishing, 2012. Estado de conservación: New. This item is printed on demand for shipment within 3 working days. Nº de ref. de la librería KP9783846581049

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Descripción LAP Lambert Academic Publishing Mrz 2012, 2012. Taschenbuch. Estado de conservación: Neu. 220x150x4 mm. This item is printed on demand - Print on Demand Neuware - This work is a combination of marketing analysis and business approaches based on actual market data and experience of Internet based UK company entering foreign markets. How to sustain growth and profitability of the business What strategy to choose in order to win How complex is B2B business model Why service industries are so unique How to make decision when resources are limited These questions appear when a positioning strategy should be chosen. The main goal of this research is to propose a positioning strategy for the UK translation agency in highly fragmented Russian translations services market. The analysis is divided into three main parts: integrated approach based on Hooley s six dimensions of differentiation, integrated approach based on Market-Attractiveness Business Position Matrix, and descriptive analysis of online positioning. The methodology used contains both quantitative and qualitative element due to very limited data availability and in an effort to increase reliability of the results obtained. Also descriptive analysis of online based businesses is provided. Additional data was collected through publications, newspaper articles and experts opinions. 72 pp. Englisch. Nº de ref. de la librería 9783846581049

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Descripción LAP Lambert Academic Publishing, Germany, 2012. Paperback. Estado de conservación: New. Aufl.. 220 x 150 mm. Language: English . Brand New Book ***** Print on Demand *****.This work is a combination of marketing analysis and business approaches based on actual market data and experience of Internet based UK company entering foreign markets. How to sustain growth and profitability of the business? What strategy to choose in order to win? How complex is B2B business model? Why service industries are so unique? How to make decision when resources are limited? These questions appear when a positioning strategy should be chosen. The main goal of this research is to propose a positioning strategy for the UK translation agency in highly fragmented Russian translations services market. The analysis is divided into three main parts: integrated approach based on Hooley s six dimensions of differentiation, integrated approach based on Market-Attractiveness - Business Position Matrix, and descriptive analysis of online positioning. The methodology used contains both quantitative and qualitative element due to very limited data availability and in an effort to increase reliability of the results obtained. Also descriptive analysis of online based businesses is provided. Additional data was collected through publications, newspaper articles and experts opinions. Nº de ref. de la librería AAV9783846581049

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Descripción LAP LAMBERT Academic Publishing. Paperback. Estado de conservación: New. Paperback. 72 pages. Dimensions: 8.7in. x 5.9in. x 0.2in.This work is a combination of marketing analysis and business approaches based on actual market data and experience of Internet based UK company entering foreign markets. How to sustain growth and profitability of the business What strategy to choose in order to win How complex is B2B business model Why service industries are so unique How to make decision when resources are limited These questions appear when a positioning strategy should be chosen. The main goal of this research is to propose a positioning strategy for the UK translation agency in highly fragmented Russian translations services market. The analysis is divided into three main parts: integrated approach based on Hooleys six dimensions of differentiation, integrated approach based on Market-Attractiveness Business Position Matrix, and descriptive analysis of online positioning. The methodology used contains both quantitative and qualitative element due to very limited data availability and in an effort to increase reliability of the results obtained. Also descriptive analysis of online based businesses is provided. Additional data was collected through publications, newspaper articles and experts opinions. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. de la librería 9783846581049

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