Organizational Values Expressed in the Website and Its Relation with Corporate Branding and Social Desirability

ISBN 10: 3640748492 / ISBN 13: 9783640748495
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Organizational Values Expressed in the Website and Its Relation with Corporate Branding and Social Desirability. N° de ref. de la librería

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Sinopsis: Master's Thesis from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 10, University of Barcelona (Universitat de Barcelona / Université Paris Descartes), language: English, comment: Important implications for research in Marketing and Organizational Psychology Fields , abstract: During the last years companies are increasing the use of the corporate website on internet to show to the society information about themselves. About the corporate information they show, it's usually described the values of their corporate culture. By this study is purposed to analyze the values that companies, operating in the Spanish market, publish in their websites. It's done in two different sectors: hotels and food business. It's questioned if the corporate values published are related to social desirability in an intention of the companies to align them with the social desired values, using their published corporate values as a marketing strategy related to build a positive corporate branding. It's analyzed the website of thirty-one and thirty two companies in hotels and food business respectively to extract their published values. By other hand it's analyzed the social desirability of the Spanish society about which values are considered desirable for the companies in any sector, in tourism and in mass consumption sector. It's been found a match between the more desirable values in companies of the tourism sector with the values more frequently published in hotels. It hasn't been found a statistical significant difference of values depending on the sector, but some possible reasons are described. This research has some important practical contributions and opens new lines to continue researching in this field.

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Martinez Ferrando, Jose
Editorial: GRIN Verlag (2013)
ISBN 10: 3640748492 ISBN 13: 9783640748495
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Descripción GRIN Verlag, 2013. Estado de conservación: New. This item is printed on demand for shipment within 3 working days. Nº de ref. de la librería LP9783640748495

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Martinez Ferrando, Jose
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Descripción GRIN Verlag, 2016. Paperback. Estado de conservación: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Nº de ref. de la librería ria9783640748495_lsuk

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Jose Martinez Ferrando
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Descripción GRIN Verlag, Germany, 2013. Paperback. Estado de conservación: New. 1. Auflage.. 210 x 148 mm. Language: English . Brand New Book ***** Print on Demand *****.Master s Thesis from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 10, University of Barcelona (Universitat de Barcelona / Universite Paris Descartes), language: English, comment: Important implications for research in Marketing and Organizational Psychology Fields, abstract: During the last years companies are increasing the use of the corporate website on internet to show to the society information about themselves. About the corporate information they show, it s usually described the values of their corporate culture. By this study is purposed to analyze the values that companies, operating in the Spanish market, publish in their websites. It s done in two different sectors: hotels and food business. It s questioned if the corporate values published are related to social desirability in an intention of the companies to align them with the social desired values, using their published corporate values as a marketing strategy related to build a positive corporate branding. It s analyzed the website of thirty-one and thirty two companies in hotels and food business respectively to extract their published values. By other hand it s analyzed the social desirability of the Spanish society about which values are considered desirable for the companies in any sector, in tourism and in mass consumption sector. It s been found a match between the more desirable values in companies of the tourism sector with the values more frequently published in hotels. It hasn t been found a statistical significant difference of values depending on the sector, but some possible reasons are described. This research has some important practical contributions and opens new lines to continue researching in this field. Nº de ref. de la librería AAV9783640748495

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Jose Martinez Ferrando
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Descripción GRIN Verlag. Paperback. Estado de conservación: New. Paperback. 76 pages. Dimensions: 8.3in. x 5.8in. x 0.2in.Masters Thesis from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 10, University of Barcelona (Universitat de Barcelona Universit Paris Descartes), language: English, comment: Important implications for research in Marketing and Organizational Psychology Fields , abstract: During the last years companies are increasing the use of the corporate website on internet to show to the society information about themselves. About the corporate information they show, its usually described the values of their corporate culture. By this study is purposed to analyze the values that companies, operating in the Spanish market, publish in their websites. Its done in two different sectors: hotels and food business. Its questioned if the corporate values published are related to social desirability in an intention of the companies to align them with the social desired values, using their published corporate values as a marketing strategy related to build a positive corporate branding. Its analyzed the website of thirty-one and thirty two companies in hotels and food business respectively to extract their published values. By other hand its analyzed the social desirability of the Spanish society about which values are considered desirable for the companies in any sector, in tourism and in mass consumption sector. Its been found a match between the more desirable values in companies of the tourism sector with the values more frequently published in hotels. It hasnt been found a statistical significant difference of values depending on the sector, but some possible reasons are described. This research has some important practical contributions and opens new lines to continue researching in this field. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. de la librería 9783640748495

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