New Directions In Critical Marketing Studies ( 4 Vol. Set)
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The four-volume collection speaks to important emerging trends in the field; specifically with regard to the connections between critical marketing, contemporary theories of emotional, aesthetic and sexual labour, critical social marketing, macromarketing and political economy.
Volume One: Critical Marketing and Critiques of Marketing
Volume Two: Conceptual and Ethical Critiques
Volume Three: Power, Resistance and Marketplace Boundaries
Volume Four: The Structuring of Marketing and Consumer Practice
Biografía del autor: I have previously taught at the Universities of Leicester, Essex and Strathclyde and my research interests are fairly eclectic. I continue to engage in research related to the history of marketing, with a specific focus on the influence of the Cold War on marketing and advertising theory. An on-going stream of research deals with racism and eugenics in marketing theory, thought and practice. Suffice to say, these are just a sample of what is presently occupying my attention.
Título: New Directions In Critical Marketing Studies...
Condición del libro: As New
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