Título: New Century Network program supporting ...
Editorial: Higher Education Press Pub. Date :2003-10-01
Año de publicación: 2003
Encuadernación: Soft cover
Condición del libro: New
The purpose of this book is to lead the students enter the world of advertisement and let them have a clear mind of the basic principles, rules, standards, operation range, performance type, and their unique role in the whole process of advertisement movement. On this basis, they can process effective advertisement documents and thus they can become real and high qualified advertisement talent with ability to communicate. The whole book is divided into upper and lower part. The upper is the narration to fundamental problems in the writing of advertisement documents, including condition theory, principle theory, process theory, and structure theory of advertisement document. The lower part is the operational areas of advertisement document writing, including the five parts of advertisement document, advertisement document of different medium, industry and information body, and advertisement document writing of series and integrated marketing broadcasting. This book can not only be the learning book for students of advertisement major, but also the necessary reference for the staff in the advertisement field.
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