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The New Age of Innovation: Driving Cocreated Value Through Global Networks

C.K. Prahalad, M.S. Krishnan

120 valoraciones por Goodreads
ISBN 10: 0071598286 / ISBN 13: 9780071598286
Editorial: McGraw-Hill, 2008
Usado Condición: Very Good
Librería: Better World Books Ltd (Dunfermline, Reino Unido)

Librería en AbeBooks desde: 13 de octubre de 2008

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Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. N° de ref. de la librería GRP62768780

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Detalles bibliográficos

Título: The New Age of Innovation: Driving Cocreated...

Editorial: McGraw-Hill

Año de publicación: 2008

Condición del libro:Very Good

Edición: 1st Edition.

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Sinopsis:

Named one of the "Best Books on Innovation, 2008" by BusinessWeek magazine

From the greatest minds in business today comes a groundbreaking new blueprint for executing the next stage of customer-created value. C.K. Prahalad, the world's premier business thinker, and IT scholar M.S. Krishnan unveil the critical missing link in connecting strategy to execution--building organizational capabilities that allow companies to achieve and sustain continuous change and innovation.

The New Age of Innovation reveals that the key to creating value and the future growth of every business depends on accessing a global network of resources to co-create unique experiences with customers, one at a time. To achieve this, CEOs, executives, and managers at every level must transform their business processes, technical systems, and supply chain management, implementing key social and technological infrastructure requirements to create an ongoing innovation advantage.

In this landmark work, Prahalad and Krishnan explain how to accomplish this shift--one where IT and the management architecture form the corporation's fundamental foundation. This book provides strategies for

  • Redesigning systems to co-create value with customers and connect all parts of a firm to this process
  • Measuring individual behavior through smart analytics
  • Ceaselessly improving the flexibility and efficiency in all customer-facing and back-end processes
  • Treating all involved individuals--customers, employees, investors, suppliers--as unique
  • Working across cultures and time-zones in a seamless global network
  • Building teams that are capable of providing high-quality, low-cost solutions rapidly

To successfully compete on the battlefields of 21st-century business, companies must reinvent their processes and culture in order to sustain innovative solutions. The New Age of Innovation is a complete program for achieving this transformation to meet the needs of the end consumer of the future.

From the Back Cover:

The new global standard for innovation and corporate growth

“Prahalad and Krishnan show us how innovation will be driven by the seamless integration of strategy, business processes, technology, and people. While this may seem an insurmountable task, the authors delight the reader by creating an architectural framework for business transformation. I have yet to come across a book that offers such a clear roadmap.”-S. Ramadorai CEO Tata Consultancy Services

“A great analysis of the challenges facing business today. Personalization of an individual consumer’s experience, globalization, global logistics, evolving business processes and information technology creates great complexity. C.K. Prahalad and M.S. Krishnan provide a framework to structure this complexity. Once understood, standardized and simplified these drivers provide an enviable foundation for innovation.” ―Ralph Szygenda, Chief Information Officer, General Motors

“Prahalad and Krishnan argue that to create value in a flattening world, companies must develop highly flexible innovation strategies that 'fold the future in.' To do this, they must partner with truly global networks of partners and customers―and rethink everything from their core capabilities to their corporate culture. Prahalad’s and Krishnan’s book is a compelling roadmap for this next phase of globalization.” ―Craig Mundie, Chief Research and Strategy Officer, Microsoft

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Better World Books generates funding for literacy charities through the sales of second-hand books. Our current partner charities are READ International,the National Literacy Trust, Room to Read, Scottish Book Trust (Registered Charities no. 1128534, no. 1116260, no.1125803, SC027669), and the National Adult Literacy Agency. Much of our stock is ex-library due to our close relationships with UK libraries. We offer a service that helps them keep their unwanted books out of landfill. All ex-library books will be marked as such in their individual listings. 99% of orders are dispatched within 24 hours and we offer a 100% money back guarantee if you are not completely satisfied.

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