Imagen del editor

Nation branding

DINNIE, KEITH; DINNIE, KEITH

0 valoraciones por Goodreads
ISBN 10: 1138133884 / ISBN 13: 9781138133884
Editorial: Routledge, 2015
Nuevos Condición: NEW Encuadernación de tapa dura
Librería: Herb Tandree Philosophy Books (Stroud, GLOS, Reino Unido)

Librería en AbeBooks desde: 30 de septiembre de 1997

Cantidad: 1

Comprar nuevo
Precio recomendado: 173.00
Precio: EUR 115,65 Convertir moneda
Gastos de envío: EUR 8,98 De Reino Unido a Estados Unidos de America Destinos, gastos y plazos de envío
Añadir al carrito

Descripción

9781138133884 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. N° de ref. de la librería HTANDREE0963584

Hacer una pregunta a la librería

Detalles bibliográficos

Título: Nation branding

Editorial: Routledge

Año de publicación: 2015

Encuadernación: Hardback

Condición del libro:NEW

Acerca de

Sinopsis:

Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies. Concepts grounded in the brand management literature such as brand identity, brand image, brand positioning, and brand equity, are transposed to the domain of nation branding and supported by country case insights that provide vivid illustrations of nation branding in practice.

Nation branding is a means by which more and more nations are attempting to compete on the global stage. Current practice in nation branding is examined and future horizons traced. The book provides:

* The first overview of its kind on nation branding
* A blend of academic theory and real world practice in an accessible, readable fashion
* A clear and detailed adaptation of existing brand theory to the emerging domain of nation branding
* An original conceptual framework and models for nation branding
* A rich range of international examples and over 20 contributions by leading experts from around the world Country case insights on nation branding strategies currently being utilized by nations such as Japan, Egypt, Brazil, Switzerland, Iceland, and Russia

Clearly and coherently structured, the book is an essential introduction to nation branding for both students and policymakers and will be an essential text for those interested in this fast growing area.

"Sobre este título" puede pertenecer a otra edición de este libro.

Descripción de la librería

All items have been carefully inspected but any found to be unsatisfactory, for whatever reasons, may be returned, please contact us on how to return a book. Our books are listed in pounds sterling, and besides accepting payment via credit card and personal UK cheque - alternative ways: (1) we are happy to invoice you in Euros, and you can either pay us via int'l bank transfer (IBAN/BIC codes will be on the invoice), or a euro cheque drawn on your personal account; (2) we can also bill in US dollars, and payment can be made with a USD personal cheque (there is a bank conversion fee added on for this means). All orders will be acknowledged, prices are net, p/p + insturance extra. Shipping prices quoted on ABE are for various air economy rates. These are for unsecured services, quotes for secured (tracked) services can be quoted for upon request, these can be quite reasonable on hearvier book parcels.

Ver la página web de la librería

Condiciones de venta:

Herb Tandree Philosophy Books, Herb Tandree, Sole Trader, Proprietor
Fromehall Mill, Blk 2, Rm 9 - Lodgemore Lane - Stroud, Glos. GL5 3EH, U.K.
herb@philosophy-books.co.uk - tel: 0044 [0]453 764 932 - fax same as phone
VAT: GB783415417

Books sent on approval, packing and post extra, alternative payment means and billing in different currencies are noted above.

Condiciones de envío:

Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.

Todos los libros de esta librería

Métodos de pago
aceptados por la librería

Visa Mastercard American Express Carte Bleue

PayPal