Musician's Roadmap to Facebook and Twitter - A Complete Guide to Getting Liked, Followed, and Heard

Ariel Hyatt; Carla Lynne Hall; Stefan Malliet [Illustrator]

Editorial: Ariel Publicity, Artist Relations, and Booking, LLC, 2011
ISBN 10: 0981633137 / ISBN 13: 9780981633138
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Sinopsis: In 2010 Ariel Hyatt of Ariel Publicity & Cyber PR® traveled to 9 countries speaking to artists on panels and teaching master classes on social media and online PR. And she noticed an alarming trend: Musicians are confused about Facebook and Twitter. Really confused! From Sydney Nova Scotia to Sydney Australia hands went up and the same questions were asked: * How can I get my personal information to stop showing up on my Facebook Fan Page? * Why does Twitter really matter? It just seems so stupid to tell people what I m eating for lunch! And: * I m spending so much of my time on Social Media and I make no money at all from it how can I turn that around? In the meantime Carla Lynne Hall was in the New York managing Ariel s online courses and moderating the Cyber PR® Mastermind Forum and she noticed the same thing. So the two decided to team up and create a practical guide to address all of the questions and confusion. book highlights include: Facebook Personal Pagesvs. Facebook Fan Pages: Key differences you need to know How to separate your personal life & friends from your artist life and fans on Facebook Screen shots that clearly illustrate how to create groups, lists, and effective application installations to maximize your Facebook profiles Proven techniques that work for growing your fans and engagement on Facebook A full overview of how to make Twitter work to engage fans (It s NOT about what you are eating for lunch J ) How to connect your tweets to your Facebook status updates to save your precious time Best applications for streaming & sharing music on Facebook and Twitter Newsletters: The forgotten asset that all artists should use to drive sales and diversify content on your social media sites Everything you need to know about Blogging: Why artists who blog have more engagement with their fans

About the Author: Ariel Hyatt is the founder of Ariel Publicity, a social media PR firm based in New York. Her Cyber PR® Campaigns place musicians on blogs, podcasts, and Internet radio stations and coach them to create authentic relationships with fans. Helping creative minds navigate the confusing world of Social Media and Online Marketing is her passion and Ariel travels the world teaching masterclasses for musicians and music industry professionals. Ariel has spoken at SXSW (Interactive and Music), CMJ, ASCAP Expo, The Future of Music, Canadian Music Week, APRA s Song Summit (Sydney), You Are In Control (Reykjavik), The ECMAs, NARAS, The Taxi Road Rally, MIDEM, and dozens more. Her first book Music Success in Nine Weeks has helped thousands of musicians get in control of their online strategies and her ongoing blogging challenges keep artists accountable through the reading process. Her Cyber PR® Mastermind Forum is connecting artists who support each other in their careers on a daily basis and is beloved by participants. Sound Advice her bi-weekly newsletter and YouTube series reaches tens of thousands of subscribers and she is contributing blogger at MusicThinkTank.com. Ariel proudly serves on the boards of Sweet Relief Musicians Fund, SoundCtrl, and The New Music Seminar. Carla Lynne Hall is a musician and music marketing consultant based in New York City. Her mission is to make music and share her knowledge with other musicians. As a musician, she has released three CDs on her Moxie Entertainment label Front & Center (2000), Supernova (2006), Dirty5 (2008), and has toured the world as a singer/songwriter, and professional vocalist. In addition, she has also spent a number of years behind the scenes in the music industry, in publishing, management, publicity, and radio promotion. As well as being the former music business columnist for Vibe Magazine, Carla writes how-to articles for MusicDish.com and other music and mainstream publications around the world. She is the author of The DIY Guide to the Music Biz. Carla blogs the life of a musician at RockStarLifeLessons.com and is preparing a Fall 2011 launch of the Rock Star Life Lessons newsletter, podcast and video series for musicians. Carla has given music marketing lectures at many venues, including ASCAP, Songwriter s Hall of Fame, and The Learning Annex, and is currently the Director of Online Courses for Ariel Publicity. She is also the chief moderator on the Ariel Publicity Mastermind Forum and she helps judge Ariel s Music Success in Nine Weeks Blogging Challenges.

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Título: Musician's Roadmap to Facebook and Twitter -...
Editorial: Ariel Publicity, Artist Relations, and Booking, LLC
Año de publicación: 2011
Encuadernación: Paperback
Condición del libro: Used: Very Good

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Ariel Hyatt, Carla Lynne Hall
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