Imagen del editor
Título: Multinational Enterprises, Innovative ...
Editorial: Edward Elgar
Año de publicación: 2003
Condición del libro: New
Tipo de libro: book
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Sinopsis: This volume explores the extent to which multinational enterprises (MNEs) are decentralizing the creation of new technological capabilities to various countries. The book contends that technological strategies and innovation activities undertaken by firms are a critical part of the increasing internationalization of economic activity and that MNEs are the main actors for these changes. It goes on to explain that MNEs must now effectively manage new technological assets in order to cope with the extensive changes in the nature of international competition.
Biografía del autor: Edited by John Cantwell, Professor of International Business, Rutgers University, New Jersey and Professor of International Economics, University of Reading, UK and José Molero, Professor of Applied and Industrial Economy, Complutense Universidad de Madrid, Spain
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