La gamification potrebbe essere un'utile tecnica di marketing che prevede l'uso di elementi di gioco e di design in contesti reali. Questo libro cerca di comprendere i vantaggi che possono derivare alle organizzazioni che utilizzano le tecniche di gamification per sviluppare esperienze e relazioni significative con i marchi e il loro mercato di riferimento. Secondo questa linea di pensiero, questo approccio aggiunge valore agli utenti e alle organizzazioni, aumentando il loro coinvolgimento. Per raggiungere questo obiettivo, questo libro propone un modello per le PMI basato sulle diverse strategie utilizzate per stimolare, promuovere e influenzare i diversi pubblici di riferimento, con lo scopo di ottenere una strategia di gamification risultante.

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