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The Michelin Men : Driving an Empire

Lottman, Herbert R.

4 valoraciones por Goodreads
ISBN 10: 1860648967 / ISBN 13: 9781860648960
Editorial: I. B. Tauris & Company, Limited, London, United Kingdom, 2004
Condición: As New Encuadernación de tapa dura
Librería: DBookmahn's Used and Rare Military Books (Burke, VA, Estados Unidos de America)

Librería en AbeBooks desde: 9 de abril de 2001

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Descripción

288 pages b&w illustrations The story of how Edouard and Andre Michelin turned a family tyre firm in rural France into one of the most innovative and successful empires in the world. Together they kick-started the world motor industry and created a tourist industry around the motor car and their Michelin Guides. N° de ref. de la librería 002864

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Detalles bibliográficos

Título: The Michelin Men : Driving an Empire

Editorial: I. B. Tauris & Company, Limited, London, United Kingdom

Año de publicación: 2004

Encuadernación: Cloth

Condición del libro:As New

Condición de la sobrecubierta: As New

Edición: First Edition

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Sinopsis:

The remarkable story of how two brothers--Edouard and Andre Michelin--turned the sleepy family rubber firm in the heart of rural France into one of the most innovative and successful tire makers in the world. Edouard, a landscape painter, displayed an engineering genius for tire making and product innovation, while Andre, trained as an engineer, displayed an artistic genius for advertising and marketing. Together they kick-started the world's automobile industry and gave us one of the most famous and best loved company logos--the ""Michelin Man."" In their relentless search for new ways to publicize and market their products, they created a tourist industry around the motor car and their now-legendary Michelin Guides.

About the Author:

Herbert Lottman is an American writer based in Paris and is the European correspondent for Publishers Weekly.

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