Título: The Michelin Men : Driving an Empire
Editorial: I. B. Tauris & Company, Limited, London, United Kingdom
Año de publicación: 2004
Condición del libro: As New
Condición de la sobrecubierta: As New
Edición: First Edition
The remarkable story of how two brothers--Edouard and Andre Michelin--turned the sleepy family rubber firm in the heart of rural France into one of the most innovative and successful tire makers in the world. Edouard, a landscape painter, displayed an engineering genius for tire making and product innovation, while Andre, trained as an engineer, displayed an artistic genius for advertising and marketing. Together they kick-started the world's automobile industry and gave us one of the most famous and best loved company logos--the ""Michelin Man."" In their relentless search for new ways to publicize and market their products, they created a tourist industry around the motor car and their now-legendary Michelin Guides.
Herbert Lottman is an American writer based in Paris and is the European correspondent for Publishers Weekly.
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