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Measuring Advertising Effectiveness

Lucas, Darrell Blaine and Steuart Henderson Britt

Editorial: McGraw-Hill Book Company, Inc., New York, New York, U.S.A., 1963
Condición: Very Good Encuadernación de tapa dura
Librería: Glued To The Tube Books (Minneapolis, MN, Estados Unidos de America)

Librería en AbeBooks desde: 13 de noviembre de 2002

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Descripción

""This book brings together the most up-to-date information about: {1}. Measurement of advertising messages {Part One} {and} {2}. Measurement of advertising media {Part Two}.Part One explains both the planning of advertising measurement and the techniques of measuring of measuring advertising messages.Part Two explains basic media concepts. There are separate chapters on printed-media audiences, television and radio audiences, exposure to advertisements, audiences of advertisements, kinds of people in media audiences, and attitudes of media audiences; the book ends with a discussion of audience accumulations and combinations and the implications of mathematical programming." This book has 399 pages and is illustrated throughout. N° de ref. de la librería 005147

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Detalles bibliográficos

Título: Measuring Advertising Effectiveness

Editorial: McGraw-Hill Book Company, Inc., New York, New York, U.S.A.

Año de publicación: 1963

Encuadernación: Cloth

Condición del libro:Very Good

Condición de la sobrecubierta: No Jacket

Edición: Not Given

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