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Maverick Marketing: Trailride Into The Wild West of New Marketing

Hayes, Tom

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ISBN 10: 1439204152 / ISBN 13: 9781439204153
Editorial: Booksurge Publishing, United States of Amercia, 2008
Condición: Fine Encuadernación de tapa blanda
Librería: Glued To The Tube Books (Minneapolis, MN, Estados Unidos de America)

Librería en AbeBooks desde: 13 de noviembre de 2002

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Descripción

"In the rapidly changing media landscape, advertisers like us have had to radically rethink our communication approach, moving away from one which is interruptive to one which is much more engaging. We've embraced a number of 'maverick' ideas set out in Tom's book which are invaluable to any marketer faced with the challenges of the digfital age." {Laura Klauberg}. This book has 351 pages and is illustrated. The text contains NO internal marks whatsoever. Overall, this is a FINE copy of this MOST SCARCE title. Size: 8vo - over 7¾" - 9¾" tall. N° de ref. de la librería 065489

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Detalles bibliográficos

Título: Maverick Marketing: Trailride Into The Wild ...

Editorial: Booksurge Publishing, United States of Amercia

Año de publicación: 2008

Encuadernación: Pictorial Softcover

Condición del libro:Fine

Edición: Not Given

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Sinopsis:

Maverick Marketing ... Trailride into the Wild West of New Marketing, by Tom Hayes, offers Chief Executive Officers, Chief Marketing Officers, marketing personnel, and business students new insights into the dynamic and “maverick” marketing culture that drives many innovations companies. Maverick Marketing provides numerous case studies and real life examples of “maverick” strategies and tactics. Hayes’s Maverick Marketing begins with the premise that larger marketers in today’s Wild West of New Marketing can no longer leave “maverick” activities to the smaller, scrappy companies due to the rapidly changing business environment. Maverick Marketing is a “must read” for every marketer and a “must have” reference book. Joseph Campinell, President of L'Oréal Consumer Products in the USA says “... truly entertaining and dead on the mark for laser targeting today’s ‘I’m-in-charge’ consumer. The must-read equivalent of The Joy of Sex for anyone remotely involved in marketing and communication ...”

About the Author:

Tom Hayes is Managing Partner at the New England Consulting Group (th@necg.net), in the company’s Marketing Due Diligence, Healthcare, Consumer Packaged Goods, Insurance, Business Intelligence and other practice teams. Prior to joining New England, Mr. Hayes was Executive Vice President and Director of Publicis Healthcare. He was also a long-time senior executive with several major advertising agencies. Mr. Hayes has published numerous articles in various business and industry publications. He is a frequent speaker at industry conferences and corporate events. Mr. Hayes has a B.S. degree in Metallurgical Engineering from North Carolina State, an MBA from Wharton Graduate School, and an LLB. He served three combat tours in Vietnam and is in the Guinness Book of World Records as the first person ever to ski on all Seven Continents. His Clients have included Assurant to Allied Capital, Bayer to Blue Cross, Meda to Medpointe and Rite Aid to Ross.

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