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Sinopsis: MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Sixth Edition, introduces you to current and classical mass communication theories and explains the media literacy movement in terms you can understand. Plus, this mass communication textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. Written in an accessible writing style, the text is designed to help you perform well on exams and succeed in the course.
Biografía del autor:
Stanley Baran is the founding chair of the Department of Communication at Bryant University, where he teaches courses in mass communication and communication theory. His academic interests include critical research in mass communication, mass media and social construction of reality, as well as development and improvement of media literacy skills. Dr. Baran has published 10 books, several scholarly articles, and sits or has sat on the editorial boards of numerous journals. His work has been translated into six languages. He was a Senior Fulbright Scholar, Institute for Journalisms und Kommunikationsforschung, Hannover, Deutschland, in 1997. He has served as a consultant for many corporations and organizations, including IBM, ABC, GTE, and Westin Hotels.
Dennis K. Davis is an emeritus professor in the College of Communications at Penn State University. His teaching and research interests include mass communication theory, new media literacy, international communication, research methods, and political communication. He has served as a tenured full professor at Cleveland State University, Southern Illinois University, and the University of North Dakota. He was director of the School of Communication at the University of North Dakota and has served as editor of the JOURNAL OF BROADCASTING & ELECTRONIC MEDIA, published by the Broadcast Education Association. He has co-authored four books on political communication, mass communication theory, and news audience research, as well as numerous articles, chapters, and reviews. He has headed divisions of the Association for Education in Journalism and Mass Communication and the National Communication Association. From 1979 to 1980, he was a Fulbright Senior Lecturer at the University of Amsterdam and the University of Louvain la Neuve. His research has won the Donald McGannon Award for Social and Ethical Relevance in Communication Policy Research from Fordham University and the Broadcasting Preceptor Award from San Francisco State University. In 2010, he received the Distinguished Educator Award from the Mass Communication & Society Division of the Association for Education in Journalism and Mass Communication. The award recognizes teaching excellence and influence on pedagogy.
Condición del libro: New
Descripción Cengage Learning, 2011. Paperback. Estado de conservación: Acceptable. Item is intact, but may show shelf wear. Pages may include notes and highlighting. May or may not include supplemental or companion material. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Nº de ref. de la librería mon0000828917
Descripción Cengage Learning, 2011. Paperback. Estado de conservación: Used: Acceptable. Book has heavy cover wear. Book has signs of cover wear. Inside pages may have highlighting, writing and/or underlining. Used books may have stickers on them. Ships same day or next business day. Free USPS Tracking Number. Excellent Customer Service. Ships from TN. Nº de ref. de la librería 346023
Descripción Cengage Learning. PAPERBACK. Estado de conservación: Good. 0495898872 Good condition with normal wear. Supplemental materials such as CDs or access codes may NOT be included regardless of title. May have bookstore stickers on cover. Expedited shipping available (2-4 day delivery)! Contact us with any questions!. Nº de ref. de la librería Z0495898872Z3
Descripción Cengage Learning, 2011. Paperback. Estado de conservación: Used: Good. Book has signs of cover wear. Inside pages may have highlighting, writing and/or underlining. Used books may have stickers on them. Ships same day or next business day. Free USPS Tracking Number. Excellent Customer Service. Ships from TN. Nº de ref. de la librería 346009
Descripción Paperback. Estado de conservación: Fair. minor liquid damage,some shelf wear,some writing/highlighting.(E-I). Nº de ref. de la librería 19534
Descripción Cengage Learning. PAPERBACK. Estado de conservación: Fair. 0495898872 Student Edition. Heavy wrinkling from liquid damage. Does not affect the text. Heavy wear, fading, creasing, Curling or tears on the cover and spine May be missing front or back cover. May have used stickers or residue. Good binding with NO apparent loose or torn pages. Heavy writing, highlighting and marker. Supplemental materials are not guaranteed with used books. Book may have additional damage or defects not listed above. Nº de ref. de la librería 0495898872-4
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Descripción Wadsworth Cengage Learning, Boston, MA, 2012. Soft Cover. Estado de conservación: Acceptable. N/a Ilustrador. 6th Edition. 416 pages. Cover has HEAVY wear from handling. Spine is slightly slanted but binding is tight. Pages have no writing or highlighting. Ships fast from Jacksonville, Fl! Size: 8vo. Nº de ref. de la librería 53401
Descripción Paperback. Estado de conservación: 11. Still wrapped, some shelf-wear.(L-H)N-22. Nº de ref. de la librería 20201