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Sinopsis: This is a bundle containing both Marty Neumeier's book, The Designful Company, and his Innovation Workshop DVD.
In his bestselling book The Designful Company (0321580060) Marty Neumeier introduces the management concept of nonstop innovation. "If you want to innovate," he says, "you've got to design. And if you want to innovate continuously, you need a culture of innovation." Whether the reader is a CEO of a global firm or the newest employee in a startup, the principles in these pages will help readers master powerful currents of change. The book includes: a new definition of design; how design thinking is different; what is good design?; and the sixteen levers of change.
The 45-minute DVD video (0321636937) expands to fill a one-day workshop (normally costing $800 per person!). Neumeier presents concepts from his three bestselling "whiteboard" books--THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY--to give teams the tools needed to thrive in the new economy. The DVD Video includes downloadable exercises to help work through crucial brand and innovation questions. The video covers: a new definition of brand; the three big strategic questions; how to find your "onliness"; and applying the levers of change.
Format details for the video: This is a video DVD. Run time: 47 minutes. Languages: English. Closed Captioned in English.
About the Author: Marty Neumeier's professional mission is to "incite business revolution by unleashing the power of design thinking." He does this by writing books, conducting workshops, and speaking internationally about the power of brand, innovation, and design. His bestselling "whiteboard" books include THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY. His video, MARTY NEUMEIER'S INNOVATION WORKSHOP, combines highlights from all three books into a hands-on learning experience. Marty serves as Director of Transformation at Liquid Agency, and divides his writing time between California and southwest France.
Condición del libro: New
Descripción New Riders Pub, Thousand Oaks, California, 2009. Fine in softcover in Fine slipcase. 21 by 14 cm. Still in original shrinkwrap. Contains book and DVD. Bright, clean. Nº de ref. de la librería ROOMC23
Descripción NEW RIDERS PUBLISHING, United States, 2009. Trade Paperback. Estado de conservación: Good. TRADE PAPERBACK Legendary independent bookstore online since 1994. Reliable customer service and no-hassle return policy. General. Book: USED, Good. Bookseller Inventory # 02978032166048000. Nº de ref. de la librería 02978032166048000
Descripción New Riders Publishing. Paperback. Estado de conservación: Used: Good. Nº de ref. de la librería SONG032166048X
Descripción New Riders, 2009. Estado de conservación: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Nº de ref. de la librería 032166048X-2-4
Descripción New Riders, 2009. Paperback. Estado de conservación: Very Good. Great condition with minimal wear, aging, or shelf wear. Nº de ref. de la librería P02032166048X
Descripción New Riders, 2009. Paperback. Estado de conservación: New. book. Nº de ref. de la librería M032166048X
Descripción New Riders, 2009. Paperback. Estado de conservación: Like New. Almost new condition. Nº de ref. de la librería P01032166048X
Descripción New Riders, 2009. Paperback. Estado de conservación: New. Never used!. Nº de ref. de la librería P11032166048X
Descripción New Riders Pub, 2009. Paperback. Estado de conservación: Brand New. 1st paperback/dvd edition. 194 pages. 8.00x5.00x1.00 inches. In Stock. Nº de ref. de la librería 032166048X
Descripción New Riders, 2009. Paperback. Estado de conservación: Good. 1. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Nº de ref. de la librería 032166048X