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Marketing undergraduate textbook series: International Marketing(Chinese Edition)

LIANG YUN

ISBN 10: 7562427216 / ISBN 13: 9787562427216
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Ofrecido por

liu xing
JiangSu, JS, China

Valoración 5 estrellas

Librería en AbeBooks desde: 7 de abril de 2009

Descripción

Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date: 2002 09 Pages: 317 Publisher: Chongqing University Press marketing undergraduate textbook series: international marketing study is the extension and expansion of the basis for marketing in the international arena. Book to learn the latest research results at home and abroad. the system. a comprehensive. scientific elaboration of the basic principles of modern international marketing and practice the basic principles of international marketing. international marketing environment. international marketing information management. international marketing. strategic planning The international target marketing. international market entry. international marketing mix strategies. international marketing. risk management. and international marketing plans. organization. execution and control of the detailed analysis and description. Book articulate prominent features of international marketing. based on the to expand student international marketing vision. nurturing students to international marketing way of thinking. to effectively evaluate international marketing opportunities and make full use of international marketing tools to improve on the international marketing of mastery and management capacity. The book also emphasizes international marketing. strategic planning and risk management. and international marketing practices are constructed on the basis of domestic and foreign scholars on the basis of theoretical analysis and demonstration of international marketing. This book is suitable for institutions of higher learning in Business Administration. Marketing professional and junior college students to use. cho for the other majors in economics and management and marketing departments interested in international marketing activities and market development department manager. staff and related personnel . Theoretical basis of Contents: Chapter 1 International Marketing Overview 1.1 meaning and types of international marketing 1.2 international marketing and domestic marketing and international trade relations 1.3 International Marketing 1.4 multinationals and corporate international marketing propulsion Chapter 2 international marketing environment 2.1 Economic and material and technical environment 2.2 2.3 The political environment of social and cultural environment 2.4 legal environment Chapter 3 international marketing information management of 3.1 international market information system management 3.2 international marketing research Chapter 4 International Marketing Strategy Management 4.1 International marketing strategy management process 4.2 transnational business strategic theoretical basis 4.3 International Strategic Alliances Chapter 5 international market target marketing strategies 5.1 International market segmentation in Chapter 6 of the 5.2 international choice of target market choice to enter the international market strategies 6.1 6.2 export into the international market strategy mode 6.3 contract to enter into the international market model the international markets mode 6.4 Investment International Market Entry Mode Chapter 7 International product decisions 7.1 International standardization of products and differentiated service decisions Chapter 8 7.2 International Product Life Cycle Theory 7.3 international quality. brand and packaging decisions 7.4 international marketing international sales channels Chapter 10 International promotion decisions policy 8.1 International distribution system 8.2 International middlemen type 8.3 International distribution channel management 8.4 international logistics management factors affect international pricing Chapter 9 international pricing strategy 9.1 9.2 international price upgrade transfer pricing of multinational companies 9.3 10.1 international staff to sell 10.2 international advertising and public relations decisions 10.3 International sales. N° de ref. de la librería NE015819

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Título: Marketing undergraduate textbook series: ...

Encuadernación: paperback

Condición del libro: New

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