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Marketing Warfare : How American Corporation are Using Military Strategies to Outmaneuver, Outflank, and Even Ambush Their Competition! With a Behind-The-Lines Look at the Cola War, the Computer War, the Burger War, and the Beer War!

Ries, Al; Trout, Jack

944 valoraciones por Goodreads
ISBN 10: 007052730X / ISBN 13: 9780070527300
Editorial: McGraw-Hill Book Company, Inc., New York, NY, U.S.A., 1986
Condición: Fine Encuadernación de tapa dura
Librería: Glued To The Tube Books (Minneapolis, MN, Estados Unidos de America)

Librería en AbeBooks desde: 13 de noviembre de 2002

Cantidad: 1

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Descripción

"Two top advertising and marketing professionals unveil a revolutionary approach to marketing in today's competitive enviornment. In the marketplace, victory is assured only to those companies that are willing to wage war to win the ultimate prize." This book has 216 pages and is illustrated. The book is a SIGNED copy from the author, Jack Trout. N° de ref. de la librería 046440

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Detalles bibliográficos

Título: Marketing Warfare : How American Corporation...

Editorial: McGraw-Hill Book Company, Inc., New York, NY, U.S.A.

Año de publicación: 1986

Encuadernación: Cloth

Condición del libro:Fine

Condición de la sobrecubierta: Fine

Ejemplar firmado: Signed by Author

Edición: Second Printing

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Sinopsis:

Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates

From the Back Cover:

You've got your hands on one of the greatest marketing manuals ever written­­the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors­­and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics­­defensive, offensive, flanking, and guerrilla. It's the book that wrote the new rules!

Praise For Marketing Warfare:

"By far the most valuable and exiting business book to come along in years."­­Glamour

"Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster."­­New York

"Chock-a-block with examples of successful and failed marketing campaigns. . .Makes for a very interesing and relevant read."­­USA Today

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