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Marketing Warfare : How American Corporation are Using Military Strategies to Outmaneuver, Outflank, and Even Ambush Their Competition! With a Behind-The-Lines Look at the Cola War, the Computer War, the Burger War, and the Beer War!

Ries, Al; Trout, Jack

999 valoraciones por Goodreads
ISBN 10: 007052730X / ISBN 13: 9780070527300
Editorial: McGraw-Hill Book Company, Inc., New York, NY, U.S.A., 1986
Condición: Fine Encuadernación de tapa dura
Librería: Glued To The Tube Books (Minneapolis, MN, Estados Unidos de America)

Librería en AbeBooks desde: 13 de noviembre de 2002

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"Two top advertising and marketing professionals unveil a revolutionary approach to marketing in today's competitive enviornment. In the marketplace, victory is assured only to those companies that are willing to wage war to win the ultimate prize." This book has 216 pages and is illustrated. The book is a SIGNED copy from the author, Jack Trout. N° de ref. de la librería 046440

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Detalles bibliográficos

Título: Marketing Warfare : How American Corporation...

Editorial: McGraw-Hill Book Company, Inc., New York, NY, U.S.A.

Año de publicación: 1986

Encuadernación: Cloth

Condición del libro:Fine

Condición de la sobrecubierta: Fine

Ejemplar firmado: Signed by Author

Edición: Second Printing

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Book by Ries Al Trout Jack

Reseña del editor:

The authors of the bestselling Positioning: The Battle for Your Mind, now compare marketing to war--where competition is the enemy and the customer is the ground to be won.

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