ISBN 10: 053846738X / ISBN 13: 9780538467384
Usado / Cantidad: 0
Disponible en otras librerías
Ver todos  los ejemplares de este libro

Sobre el libro

Lamentablemente este ejemplar en específico ya no está disponible. A continuación, le mostramos una lista de copias similares.

Descripción:

Brand new! Please provide a physical shipping address. N° de ref. de la librería

Sobre este título:

Valoración del libro brindada por Goodreads:
3,43 valoración promedio
(65 valoraciones)

Sinopsis: Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the fifth edition covers essential points without getting bogged down in industry jargon--all in a succinct 12 chapters.

About the Author: O.C. Ferrell (Ph.D., Louisiana State University) is the James T. Pursell Sr. Eminent Scholar in Ethics and Director of the Center for Ethical Organizational Cultures, Auburn University. He served as the Distinguished Professor of Leadership and Ethics at Belmont University and University Distinguished Professor of Marketing in the Anderson School of Management at University of New Mexico. His academic research focuses on ethical decision-making, stakeholder relationships and social responsibility. He is a leading author in marketing ethics and stakeholder orientation to achieve marketing performance in organizations. Dr. Ferrell is past president of the Academic Council of the American Marketing Association and chaired the American Marketing Association Ethics Committee twice. Under his leadership, the committee developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. He is Vice President of Publications for the Academy of Marketing Science. He has received the Cutco Vector Distinguished Marketing Educator Award from the Academy of Marketing Science. Dr. Ferrell is the co-author of 20 books and more than 100 articles. His articles have been published in the Journal of Marketing Research, Journal of Marketing, Journal of Business Ethics, Journal of Business Research, Journal of the Academy of Marketing Science, and The Academy of Management Executive, as well as other journals. Business Ethics: Ethical Decision Making and Cases, co-authored with John Fraedrich and Linda Ferrell, is one of today's leading business ethics texts. Dr. Ferrell has served as an expert witness on marketing issues for numerous legal cases, has been quoted in leading business publications, such as USA Today and Wall Street Journal, and has appeared on The Today Show to discuss marketing issues.

Michael D. Hartline (Ph.D., The University of Memphis) is Associate Dean for Strategic Initiatives and the Charles A. Bruning Professor of Business Administration in the College of Business at Florida State University, where he is responsible for external relations, executive education, and strategic programs. He also serves as Vice President of Development for the Academy of Marketing Science. Dr. Hartline primarily teaches graduate courses in Marketing Strategy and Corporate Affairs Management, as well as undergraduate courses in Services Marketing. He has won many teaching and research awards, made many presentations to industry and academic audiences, and co-chaired two international conferences. Dr. Hartline's research appears in the Journal of Marketing, the Journal of Service Research, the Journal of Business Research, and other outlets. He also coauthors Marketing Strategy, a widely used textbook. Dr. Hartline has served as a consultant to several for-profit and non-profit organizations in the areas of marketing plan development, market feasibility analysis, customer satisfaction measurement, customer service training, and pricing policy. He has also worked with Pfizer, Inc. in the corporate affairs, government relations, and philanthropy areas.

"Sobre este título" puede pertenecer a otra edición de este libro.

Detalles bibliográficos

Condición del libro: New

Los mejores resultados en AbeBooks

1.

Michael Hartline and O. C. Ferrell
ISBN 10: 053846738X ISBN 13: 9780538467384
Usado Cantidad: 1
Librería
Castle Rock
(Pittsford, NY, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: Very Good. Book Condition: Very Good. Nº de ref. de la librería 97805384673843.0

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar usado
EUR 12,92
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,42
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Michael Hartline and O. C. Ferrell
ISBN 10: 053846738X ISBN 13: 9780538467384
Usado Cantidad: 1
Librería
Castle Rock
(Pittsford, NY, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: Like New. Book Condition: Like New. Nº de ref. de la librería 97805384673842.0

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar usado
EUR 20,98
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,42
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

O. C. Ferrell, Michael Hartline
Editorial: South-Western College Pub
ISBN 10: 053846738X ISBN 13: 9780538467384
Usado Cantidad: 1
Librería
A Team Books
(Conway, AR, Estados Unidos de America)
Valoración
[?]

Descripción South-Western College Pub. Estado de conservación: Good. Used books may not include access codes or one time use codes. Proven Seller with Excellent Customer Service. Choose expedited shipping and get it FAST. Nº de ref. de la librería GJC-065-112

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar usado
EUR 23,04
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,57
A Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Ferrell, O. C.; Hartline, Michael D.
Editorial: South-Western
ISBN 10: 053846738X ISBN 13: 9780538467384
Nuevos PAPERBACK Cantidad: 12
Librería
AllAmericanTextbooks
(Ypsilanti, MI, Estados Unidos de America)
Valoración
[?]

Descripción South-Western. PAPERBACK. Estado de conservación: New. 053846738X Multiple available! Brand new. ISBN|053846738X Marketing Strategy, 5th Edition (C.)2010 (EMJ) Great buy!. Nº de ref. de la librería SKU1163158

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 31,71
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,42
A Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Ferrell, O. C.; Hartline, Michael D.
Editorial: South-Western
ISBN 10: 053846738X ISBN 13: 9780538467384
Nuevos PAPERBACK Cantidad: 1
Librería
Recycle-A-Textbook
(Lexington, KY, Estados Unidos de America)
Valoración
[?]

Descripción South-Western. PAPERBACK. Estado de conservación: New. 053846738X Slight Shelf Wear - Brand New! Fast Shipping! Excellent Customer Service!. Nº de ref. de la librería Z053846738XZN

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 31,70
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,85
A Estados Unidos de America
Destinos, gastos y plazos de envío

6.

ISBN 10: 053846738X ISBN 13: 9780538467384
Usado Paperback Cantidad: 1
Librería
AMAZINGBOOKDEALS
(IRVING, TX, Estados Unidos de America)
Valoración
[?]

Descripción Paperback. Estado de conservación: Very Good. Used book in VERY GOOD condition. Tight Spine, Cover shows minor wear. Minor markings and highlights inside the book. Text Only. Fast Shipping. Prompt Customer Service. Satisfaction guaranteed. Nº de ref. de la librería 053846738XVGA

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar usado
EUR 35,01
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,42
A Estados Unidos de America
Destinos, gastos y plazos de envío

7.

ISBN 10: 053846738X ISBN 13: 9780538467384
Usado Paperback Cantidad: 1
Librería
AMAZINGBOOKDEALS
(IRVING, TX, Estados Unidos de America)
Valoración
[?]

Descripción Paperback. Estado de conservación: Good. Used book in GOOD condition. Good enough to read. Binding in GOOD shape with no missing pages. Cover has visible wear. Markings, writings and highligtings inside the book. Text ONLY. Does NOT include accessories such as CD, DVD, access code etc. Fast Shipping. Prompt Customer Service. Satisfaction guaranteed. Nº de ref. de la librería 053846738XGOA

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar usado
EUR 35,01
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,42
A Estados Unidos de America
Destinos, gastos y plazos de envío

8.

ISBN 10: 053846738X ISBN 13: 9780538467384
Usado Cantidad: 1
Librería
Blue Vase Marketplace
(Traverse City, MI, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: Acceptable. The item is very worn but continues to work perfectly. Signs of wear can include aesthetic issues such as scratches, dents and worn corners. All pages and the cover are intact, but the dust cover may be missing. Pages may include moderate to heavy amount of notes and highlighting,but the text is not obscured or unreadable. May NOT include discs, access code or other supplemental materials. Nº de ref. de la librería 31UF1U000E9B

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar usado
EUR 35,28
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,42
A Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Ferrell, O. C.; Hartline, Michael D.
Editorial: South-Western
ISBN 10: 053846738X ISBN 13: 9780538467384
Usado PAPERBACK Cantidad: 4
Librería
AllAmericanTextbooks
(Ypsilanti, MI, Estados Unidos de America)
Valoración
[?]

Descripción South-Western. PAPERBACK. Estado de conservación: Very Good. 053846738X Multiple Available! Very minor wear. ISBN|053846738X Marketing Strategy, 5th Edition (C.)2010 (EMJ) New Inventory. Great buy!. Nº de ref. de la librería SKU1163159

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar usado
EUR 35,50
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,42
A Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Ferrell, O. C.; Hartline, Michael
Editorial: Cengage Learning (2010)
ISBN 10: 053846738X ISBN 13: 9780538467384
Usado Soft cover Cantidad: 1
Librería
Monarchy books
(Toronto, ON, Canada)
Valoración
[?]

Descripción Cengage Learning, 2010. Soft cover. Estado de conservación: Very Good. 5th Edition. Paperback. In Very Good Condition. 743 Pages With The Index.We ship from the USA and Canada. Nº de ref. de la librería 034101

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar usado
EUR 35,36
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,16
De Canada a Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras 20 copia(s) de este libro

Ver todos los resultados de su búsqueda