Marketing Strategies for Engineers

ISBN 10: 0872628590 / ISBN 13: 9780872628595
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Reading copy. May have notes, underlining or highlighting. Dust jacket may be missing. N° de ref. de la librería

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Reseña del editor: Engineers face the constant challenge of informing the public and their potential users of their capabilities and the benefits that may be achieved from their services. ""Marketing Strategies for Engineers"", another volume in the ""ASCE Engineering Management"" series, presents the process of affirmative marketing that will enable them to do this. It offers guidelines and methods for developing effective marketing strategies specifically for consulting engineers. The book also explains that the development of a successful marketing strategy takes a great deal of planning, while stressing the importance of dedicated client service and ethical conduct. Using examples, ""Marketing Strategies for Engineers"" explains that when a well designed marketing plan is executed properly, the results will be beneficial to the engineering firm, as well as the general public. Topics covered also include: marketing objectives, strategic planning and implementation of a plan, direct and indirect strategies, management and quality control, and engineering fees. References are also included.

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Título: Marketing Strategies for Engineers
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1.

Snyder, Jonathan
Publicado por Amer Society of Civil Engineers (1993)
ISBN 10: 0872628590 ISBN 13: 9780872628595
Antiguo o usado Paperback Cantidad disponible: 1
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HPB-Dallas
(Dallas, TX, Estados Unidos de America)
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Descripción Amer Society of Civil Engineers, 1993. Paperback. Condición: Good. Item may show signs of shelf wear. Pages may include limited notes and highlighting. Includes supplemental or companion materials if applicable. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Nº de ref. del artículo: mon0000645644

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Jonathan Snyder
Publicado por Amer Society of Civil Engineers (1993)
ISBN 10: 0872628590 ISBN 13: 9780872628595
Antiguo o usado Paperback Cantidad disponible: 1
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Gorge Books
(Vancouver, WA, Estados Unidos de America)
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Descripción Amer Society of Civil Engineers, 1993. Paperback. Condición: Used: Like New. Excellent condition! Like new! All items packaged promptly with care. Nº de ref. del artículo: 26167

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