Reading copy. May have notes, underlining or highlighting. Dust jacket may be missing. N° de ref. de la librería
Sinopsis: Engineers face the constant challenge of informing the public and their potential users of their capabilities and the benefits that may be achieved from their services. "Marketing Strategies for Engineers", another volume in the "ASCE Engineering Management" series, presents the process of affirmative marketing that will enable them to do this. It offers guidelines and methods for developing effective marketing strategies specifically for consulting engineers. The book also explains that the development of a successful marketing strategy takes a great deal of planning, while stressing the importance of dedicated client service and ethical conduct. Using examples, "Marketing Strategies for Engineers" explains that when a well designed marketing plan is executed properly, the results will be beneficial to the engineering firm, as well as the general public. Topics covered also include: marketing objectives, strategic planning and implementation of a plan, direct and indirect strategies, management and quality control, and engineering fees. References are also included.
Título: Marketing Strategies for Engineers
Condición del libro: Acceptable
Descripción Amer Society of Civil Engineers, 1993. Paperback. Estado de conservación: Good. Item may show signs of shelf wear. Pages may include limited notes and highlighting. Includes supplemental or companion materials if applicable. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Nº de ref. de la librería mon0000645644
Descripción Amer Society of Civil Engineers, 1993. Paperback. Estado de conservación: Used: Like New. Excellent condition! Like new! All items packaged promptly with care. Nº de ref. de la librería 26167
Descripción Amer Society of Civil Engineers, 1993. Paperback. Estado de conservación: New. book. Nº de ref. de la librería M0872628590