Marketing Research (Paperback)

Dave Stewart

ISBN 10: 047081070X / ISBN 13: 9780470810705
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Paperback. Marketing Research: The Second Pacific Rim edition reflects contemporary developments and examples in Marketing Research. The text maintains the strengths of the original Aake.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 622 pages. 1.210. N° de ref. de la librería

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Sinopsis: Marketing Research: The Second Pacific Rim edition reflects contemporary developments and examples in Marketing Research. The text maintains the strengths of the original Aaker, Kumar and Day text, and is presented in an engaging and accessible style. A visual map evolves throughout the text, guiding students through the entire marketing research process step by step. The text retains a clear focus on marketing research as a tool for helping organisations achieve their goals, and uses the macro-micro approach of reviewing the entire research process before considering each component part in detail. The focus is on understanding and conducting market research as the basis for making sound business decisions. FEATURES * Project workbook - to help students create their own market research project comprising a series of practical tips, checklists and worksheets * Practical industry profiles - examples from the Pacific Rim* Coverage of both qualitative and quantitative research methods* Variety of Pacific Rim cases, including 'Online Voting' and 'Coffee Connection' running cases.* Comprehensive text website houses additional resources for both instructors and students, including:* SPSS data sets for use with text exercises and cases* Interactive student quizzing for each chapter of the text.* To save students money, a value-packed version is also available with the following resources:* SPSS: Analysis without Anguish by Coakes* XSIGHT Student Version Software.

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Detalles bibliográficos

Título: Marketing Research (Paperback)
Año de publicación: 2007
Encuadernación: Paperback
Condición del libro: New
Edición: 2nd.

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Descripción Createspace, United States, 2014. Paperback. Condición: New. Language: English . Brand New Book ***** Print on Demand *****. How to understand the requirements of Research, how to set up sensible research programmes. How to avoid pitfalls and errors. All avenues of research are simply explained with the plusses and minusses of each in this Book 8 of the 10-part series. Nº de ref. del artículo: APC9781505643954

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Descripción Createspace, United States, 2014. Paperback. Condición: New. Language: English . Brand New Book ***** Print on Demand *****.How to understand the requirements of Research, how to set up sensible research programmes. How to avoid pitfalls and errors. All avenues of research are simply explained with the plusses and minusses of each in this Book 8 of the 10-part series. Nº de ref. del artículo: APC9781505643954

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Descripción Createspace Independent Publishing Platform, United States, 2013. Paperback. Condición: New. Language: English . Brand New Book ***** Print on Demand *****.Self-Publishing and Book Marketing, A Research Guide provides in-depth market analysis and industry research with a focus on self-publishing terms, packages and fees. The book offers insights into formatting and design practices, and shares best marketing tips for self-published authors. Nº de ref. del artículo: APC9781484058299

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Descripción Createspace Independent Publishing Platform, United States, 2016. Paperback. Condición: New. Language: English . Brand New Book ***** Print on Demand *****.Abstract-Marketing research and marketing strategies are terms used to insight marketers for managing products and services domestically and globally while catering to the needs of consumers. There are various trends and innovations in marketing research. Marketing researchers reveal gaps in the literature and the need for continued research. Customer resource management and technology is a trending aspect of marketing research and leads to the enhancement of organization based on further research and studies. The researcher presents a background, analysis of the field and future contribution to marketing research in terms of the bottom of the pyramid marketing and research. Nº de ref. del artículo: APC9781539103592

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