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Marketing Research: An Applied Orientation

Malhotra, Naresh K.

167 valoraciones por Goodreads
ISBN 10: 0135553504 / ISBN 13: 9780135553503
Editorial: Prentice Hall, 1993
Usado Condición: Very Good Encuadernación de tapa dura
Librería: Foggypaws (Sonoma, CA, Estados Unidos de America)

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Hardcover in very good condition. All inside pages are in great condition. Minor shelf wear to the cover. N° de ref. de la librería mon0000023442

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Detalles bibliográficos

Título: Marketing Research: An Applied Orientation

Editorial: Prentice Hall

Año de publicación: 1993

Encuadernación: Hardcover

Condición del libro:Very Good

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Part of the 'Critical Perspectives on Business and Management' series, this is one book in a four-volume collection of cutting-edge and canonical research on marketing research.

From the Publisher:

Marketing Research: An Applied Orientation presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the Second Edition reflects current trends in international marketing, ethics, and the integration of microcomputers and mainframes. It strives to build on the enormous success of the first edition by being even more current, contemporary, illustrative and user-friendly.

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